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Susan Bourke Articles

Bourke has been a self-employed entrepreneur since her early twenties, having set up and sold 3 businesses to date in 3 completely different professions. Her current interest is in digital media and she has just completed a Masters in Digital Marketing.

Her thesis topic was Inbound Marketing: Does It Increase ROI? And the results were so positive she subsequently set up The Ramp, a software platform for retailers to market and grow their footfall through inbound marketing.

Bourke frequently delivers workshops nationwide and is a speaker and presenter at industry events

Susan Bourke is the founder of Digital Cascade Ireland, a Digital Marketing Agency trading in Ireland and the UK.

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Latest Articles

Business
Marketing

The Buck Stops With YOU!

Susan Bourke February 5, 2019

The Next 7 Things You Should Do For Email List Building Success

Susan Bourke September 29, 2015

The 9 Fast Track Methods to Being a Marketing Superstar!

Susan Bourke August 26, 2015

Top 10 Tips Why You Should Use A Digital Marketing Agency

Susan Bourke July 24, 2015
Marketing

Inbound Marketing: Does Your Mother Know That You’re Out…There?

Susan Bourke July 8, 2015

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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