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Simon Cocking Articles

In previous iterations an artist, teacher, traveller, writer, now working and writing in the tech and digital marketing sphere. Learning lots along the way and enjoying the process

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Latest Articles

Marketing

Using Images To Boost Your Business Impact

Simon Cocking January 27, 2015

If At First You Don’t Succeed: 10 Tips For Successful Funding Applications

Simon Cocking December 22, 2014

Grow Your Online Business Presence By Blogging Strategically

Simon Cocking November 18, 2014

How To Keep Blogging When You’re Really Busy

Simon Cocking October 15, 2014
Marketing

The Value Of Simple Pitching For Successful Business Ideas

Simon Cocking September 24, 2014
Marketing

How To Blog Better: Blogging Lessons Learned

Simon Cocking June 11, 2014
Marketing

Growth Hacking: How Can It Help Me? 4 Practical Tips

Simon Cocking May 12, 2014

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Latest Articles

Three vintage VHS video cassette tapes stacked on a white background.

Reed Hastings built Netflix’s founding myth around a $40 Blockbuster late fee for Apollo 13, then three years later flew to Dallas to offer Blockbuster his DVD-by-mail service for $50 million and was laughed out of the conference room

Tweak Your Biz Editorial Team June 19, 2026
A sleek Harley-Davidson motorcycle parked on a city street, showcasing chrome detailing.

Harley-Davidson filed to trademark the specific sound of its V-twin engine in 1994 — the potato-potato-potato rumble — and spent six years and millions in legal fees defending the application before withdrawing it in 2000 when Japanese rivals proved they could replicate the cadence

Tweak Your Biz Editorial Team June 19, 2026
Two business professionals working together in an office, focusing on a project.

The quiet reason some high performers underplay their wins has less to do with humility than with a long-running habit of managing other people’s reactions to their success

Tweak Your Biz Editorial Team June 19, 2026

In 1995, eBay founder Pierre Omidyar’s first sale was a broken laser pointer that went for $14.83 — when he emailed the buyer asking if he understood the item was broken, the buyer replied that he collected broken laser pointers, and Omidyar realized any object had a market if the buyers could find each other

Tweak Your Biz Editorial Team June 19, 2026
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