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Simon Ruscoe Articles

Based in UK and Hampshire, Simon is a specialist Business Improvement Consultant and Project Manager with 30 years' experience in a multitude of roles, sectors and customers and is the owner of South Riding Consultancy.

Simon's core value when helping businesses manage change, problem solve and improve productivity is to place people at the heart of the discussions, why? Simple, ultimately 'People Use Processes', and by putting people at the heart of the process thinking businesses can create enormous value and deliver long-term benefits.

A final thought, business Improvement tools are not hard to use, but they are hard to use well. Sharing is caring, Simon actively shares content, ideas and experience to support businesses solve problems, support their people, and in turn their customers.

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Latest Articles

Business

Flawed Processes and Uncertainty Hurts People; It Doesn’t Have To Be This Way

Simon Ruscoe December 4, 2020

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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