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Roisin Bell Articles

Revealing opportunities, pitfalls and the true value of the market a business is entering, Roisin uses research to helping companies to successfully grow and expand their business.

Roisin's work is backed up with 15 years' experience in desk based market research for business of all shapes and sizes, from start ups to blue chips.

Contact author via email

Latest Articles

Marketing

Twitter: The Emperor’s New Clothes?

Roisin Bell June 23, 2011

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Latest Articles

When James Dyson finished prototype 5,127 of his bagless vacuum in 1983, he had spent five years and was more than $1 million in debt — every major manufacturer rejected the design because the replacement-bag market was worth hundreds of millions a year

Tweak Your Biz Editorial Team June 16, 2026

When BlackBerry controlled nearly half of the US smartphone market, its leaders saw the iPhone’s flaws clearly — and still missed the shift that would erase its lead

Tweak Your Biz Editorial Team June 16, 2026
Focused businesswoman making phone call at her desk in a modern office.

Before Zappos sold to Amazon for $1.2 billion in 2009, CEO Tony Hsieh offered every new hire $2,000 to quit after their first week of training — roughly two percent took the money, and Hsieh said the ones who stayed were worth the cost of the ones who left

Tweak Your Biz Editorial Team June 16, 2026

When Listerine launched as a mouthwash in 1920, the word ‘halitosis’ had been buried in a medical journal for 47 years — Lambert Pharmacal pulled it out, put it on streetcar posters, and grew annual revenue from $115,000 to $8 million in seven years

Tweak Your Biz Editorial Team June 16, 2026
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