Philip Rooke Articles
Throughout his career, Philip has seen internet business models develop and new technologies emerge; from creating 1990s dotcoms, through to the mobile app businesses of today.
As CEO of Spreadshirt, Philip Rooke brings a laser focus to delivering a simple and easy customer experience and seasoned experience in scaling business processes to address and deliver precisely what a customer needs and demands.
Philip Rooke launched his career in the internet business starting in media and eventually evolved into a leadership role with leading e-commerce retailer Tesco.com. He developed a finely-honed, customer-centric approach during his 16 years in the industry, where he was part of the team that transitioned Tesco.com into £1 billion in sales, making them one of the most successful retailers in the world across both the food and non-food industries. Philips’s specific expertise has been all about delivering the best customer experience in rapidly growing industry-leading businesses like Tesco.com, SkinStore, and Carlton Television.
Philip joined the Spreadshirt leadership team in 2009 as Vice-President and Managing Director of the Business Unit for Shop Partners and Direct to Customer Business. He moved swiftly through the ranks; by August 2009, he became a member of the Management Board as Chief Marketing Officer. This promotion recognised his commendable efforts in driving a 45% growth rate of the online shop business globally. By May 2011, Philip was promoted to Chief Executive Officer of Spreadshirt. Philip’s ability to build revenues and implement best practices continues to position Spreadshirt as a market leader and a pacesetter in the e-commerce industry.
