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Paul Lanigan Articles

Paul brings his leadership skills, honed by his experience in both large and small technology organizations and as an entrepreneur to every engagement.

Paul’s specialty is gaining the respect and attention of your most demanding team members to gain a level of buy-in you never believed was possible. In his fast-paced and riveting program, Paul will arm your team with precise tools you need to achieve greater revenue, higher margins and fewer discounts.

An engineer by background, Paul Lanigan is now the CEO of Sandler Sales Institute; a company that helps executives develop sales strategies and tactics.

He holds a Bachelors Degree in Information Technology from Staffordshire University and a BA in Management from Irish Management Institute. Before bringing the Sandler Sales Institute to Ireland, he built and successfully led a pan European Sales Team for Motorola with over $50 million in annual revenues.

Paul Lanigan is a communication expert. Paul entertains as he enlightens, combining colourful personal experiences to give you a fresh, unflinching perspective on the sales process. His unique brand of sales edutainment is generously spiced with humorous and relevant stories garnered during an eventful 17-year sales and sales management career.

He invites audiences to challenge him, and the highlight of his programs is the “no-holds-barred” interaction that results. When the dust settles it’s clear to everyone in the room that Paul can walk the talk.

Contact author via email

Latest Articles

Sales

High Fliers, Low Bidders

Paul Lanigan February 2, 2010

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Latest Articles

According to sales lore, Hoover’s door-to-door salesmen in the 1920s were trained to deliberately spill a bag of dirt on the housewife’s living room rug before demonstrating the vacuum — because cleaning up the mess they’d just made reportedly closed the calls that would otherwise have ended at hello

Tweak Your Biz Editorial Team June 25, 2026

When Trader Joe’s founder Joe Coulombe realized in the late 1960s that America was minting a generation of overeducated, underpaid graduates faster than anyone was serving them, he rebuilt his failing 7-Eleven knockoff around private-label wine and unusual groceries — and that bet became a roughly $16 billion grocery model

Tweak Your Biz Editorial Team June 25, 2026
Covered with sheet sofa and floor lamp and packed cardboard boxes in light spacious room of new contemporary house

When IKEA founder Ingvar Kamprad watched a designer unscrew a Lövet table’s legs to fit it into a car in 1956, he turned the workaround into a manufacturing principle — the flat pack cut shipping volume by roughly 80 percent and converted a Swedish mail-order catalog into a $50 billion global retailer over the next six decades

Tweak Your Biz Editorial Team June 25, 2026
Adult voter standing by a ballot box with American flag, symbolizing democracy and election participation.

Patagonia closed its headquarters and all 29 of its U.S. stores on Election Day 2016 and paid every one of its roughly 2,000 employees for the day off — then closed the company for every general election that followed, co-founded a coalition that now spans more than 2,000 employers, and in 2024 moved the closure to early-voting day

Tweak Your Biz Editorial Team June 24, 2026
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