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Natalia Zorina Articles

I am a marketing consultant who specializes in information technology. My skills and experience in information technology are extensive and varied. I have assisted a variety of companies and clients with product localization, marketing and content strategies and a multitude of other value added projects. From a personal perspective, I closely observe viral media trends, new and upcoming apps and am comfortable working on a variety of topics outside of the realm of information technology. To be concise; I’m always in search of new and improved ways to make life simpler and better for both my clients and myself.

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Latest Articles

Business
Technology

3 Ways POS Tech Can Save You Money

Natalia Zorina February 22, 2019

Running a Business and a Family: 5 Solutions That Really Help

Natalia Zorina September 28, 2018

Have You Got What It Takes to Be a Successful Entrepreneur?

Natalia Zorina March 2, 2018

10 Key Attributes Successful Entrepreneurs Must Possess

Natalia Zorina January 24, 2018
Business

5 Reasons You Should be Allowed to Work from Home

Natalia Zorina April 14, 2017

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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