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Muhammed Abdullahi Articles

Muhammed Abdullahi has a Masters degree in Marketing Management from the Manchester Metropolitan University, United Kingdom. He was an Account Executive with Sodium Brands Solutions Ltd in Lagos, Nigeria. He left in 2012 to establish Whitebridge Communications, a marketing and brand management company. Abdullahi's research interest is in the area of marketing communications, brand/reputation management, as well as relationship marketing.

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Latest Articles

Marketing

Five Reasons Nigerian Rebranding Project Failed

Muhammed Abdullahi August 17, 2016

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