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Michael Evans Articles

Michael Evans is passionate blogger and social media evangelist. He loves photography, travelling and any other form of natural beauties. He loves writing and he is working as a safety consultant as well.

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Latest Articles

Marketing

Responsive Website or Mobile App? Which Is Best for Your Small Business

Michael Evans March 8, 2019

Conversion Optimization Tips That Every Marketer Should Aware Of

Michael Evans February 20, 2019

Conversion by Design: Where to Start it All

Michael Evans May 10, 2017

How to Get The Right Amount of Content on Your Home Page?

Michael Evans February 24, 2015
Marketing

Advantages And Disadvantages Of Using Online Website Builders And CMS

Michael Evans January 21, 2015
Marketing

5 Cool Conversion Tricks That A Check Out Page Must Have

Michael Evans December 27, 2013
Marketing

Are Adjectives Killing Your Marketing Copy?

Michael Evans May 10, 2013

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Latest Articles

According to sales lore, Hoover’s door-to-door salesmen in the 1920s were trained to deliberately spill a bag of dirt on the housewife’s living room rug before demonstrating the vacuum — because cleaning up the mess they’d just made reportedly closed the calls that would otherwise have ended at hello

Tweak Your Biz Editorial Team June 25, 2026

When Trader Joe’s founder Joe Coulombe realized in the late 1960s that America was minting a generation of overeducated, underpaid graduates faster than anyone was serving them, he rebuilt his failing 7-Eleven knockoff around private-label wine and unusual groceries — and that bet became a roughly $16 billion grocery model

Tweak Your Biz Editorial Team June 25, 2026
Covered with sheet sofa and floor lamp and packed cardboard boxes in light spacious room of new contemporary house

When IKEA founder Ingvar Kamprad watched a designer unscrew a Lövet table’s legs to fit it into a car in 1956, he turned the workaround into a manufacturing principle — the flat pack cut shipping volume by roughly 80 percent and converted a Swedish mail-order catalog into a $50 billion global retailer over the next six decades

Tweak Your Biz Editorial Team June 25, 2026
Adult voter standing by a ballot box with American flag, symbolizing democracy and election participation.

Patagonia closed its headquarters and all 29 of its U.S. stores on Election Day 2016 and paid every one of its roughly 2,000 employees for the day off — then closed the company for every general election that followed, co-founded a coalition that now spans more than 2,000 employers, and in 2024 moved the closure to early-voting day

Tweak Your Biz Editorial Team June 24, 2026
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