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Martina Mercer Articles

Martina Mercer is a copywriter and digital marketer working extensively in the eCommerce sector. She won the award for "Working Mum of the Year 2014" and has given eCommerce advice on the BBC and in many magazines.
She is the editor of eSeller News and the founder of The Consumer Voice, while still offering business copywriting services to brands across the globe. Working with clients such as Shell, Wilko, Calpol and more, she brings her expertise in eCommerce, sales, marketing and copywriting to her articles

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Latest Articles

Growth

How to Apply the Subscription Box Service to Your Business

Martina Mercer November 9, 2017

8 Steps on How to Build Backlinks Using Valuable Content

Martina Mercer October 17, 2016

The Top Free and Paid For Analytics Packages

Martina Mercer August 21, 2015

Copywriting Tricks You Can Implement Today to Improve Your New Business Tomorrow

Martina Mercer July 9, 2015
Marketing

Is Your PR Company Ruining Your Brand Image

Martina Mercer March 19, 2015
Marketing

What Not To Say To A Freelance Copywriter

Martina Mercer January 30, 2015
Growth

Should You Be Concerned By The Internet Of Things?

Martina Mercer October 22, 2014
Growth

How To Adapt To Change To Save Your Business

Martina Mercer October 10, 2014

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All Articles by Martina Mercer

Martina Mercer September 26, 2014

How to Make Sure Your Press Release Is Read By Editors

Martina Mercer August 20, 2014

Should You Ignore TV Advertising For Your Business?

Martina Mercer July 11, 2014

What Is Organic SEO?

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Latest Articles

Adult voter standing by a ballot box with American flag, symbolizing democracy and election participation.

Patagonia closed its headquarters and all 29 of its U.S. stores on Election Day 2016 and paid every one of its roughly 2,000 employees for the day off — then closed the company for every general election that followed, co-founded a coalition that now spans more than 2,000 employers, and in 2024 moved the closure to early-voting day

Tweak Your Biz Editorial Team June 24, 2026
Retro urban food stand with people serving fast food in sepia tone.

Costco enforces a $1.50 hot dog and soda combo price set in 1985 — when then-CEO Craig Jelinek once suggested raising it, co-founder Jim Sinegal reportedly told him he would personally kill him if the price changed, and the chain absorbs the loss as a customer loyalty cost across more than 900 warehouses worldwide

Tweak Your Biz Editorial Team June 24, 2026
Hand holding vintage Pokemon game cartridges, showcasing nostalgic gaming.

When Nintendo released the Game Boy in April 1989 with a monochrome screen against the color Sega Game Gear and Atari Lynx, designer Gunpei Yokoi argued the lower-resolution display would give players 30 hours of battery life on four AAs versus six hours for competitors — the Game Boy went on to outsell both rivals combined by roughly eight to one

Tweak Your Biz Editorial Team June 24, 2026

In 1982, Johnson & Johnson pulled 31 million bottles of Tylenol from shelves at a cost of $100 million after seven Chicago-area deaths from cyanide-laced capsules — the company’s decision to recall before regulators required it became the template every business school still teaches for crisis response

Tweak Your Biz Editorial Team June 24, 2026
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