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Martina Mercer Articles

Martina Mercer is a copywriter and digital marketer working extensively in the eCommerce sector. She won the award for "Working Mum of the Year 2014" and has given eCommerce advice on the BBC and in many magazines.
She is the editor of eSeller News and the founder of The Consumer Voice, while still offering business copywriting services to brands across the globe. Working with clients such as Shell, Wilko, Calpol and more, she brings her expertise in eCommerce, sales, marketing and copywriting to her articles

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Latest Articles

Growth

How to Apply the Subscription Box Service to Your Business

Martina Mercer November 9, 2017

8 Steps on How to Build Backlinks Using Valuable Content

Martina Mercer October 17, 2016

The Top Free and Paid For Analytics Packages

Martina Mercer August 21, 2015

Copywriting Tricks You Can Implement Today to Improve Your New Business Tomorrow

Martina Mercer July 9, 2015
Marketing

Is Your PR Company Ruining Your Brand Image

Martina Mercer March 19, 2015
Marketing

What Not To Say To A Freelance Copywriter

Martina Mercer January 30, 2015
Growth

Should You Be Concerned By The Internet Of Things?

Martina Mercer October 22, 2014
Growth

How To Adapt To Change To Save Your Business

Martina Mercer October 10, 2014

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All Articles by Martina Mercer

Martina Mercer September 26, 2014

How to Make Sure Your Press Release Is Read By Editors

Martina Mercer August 20, 2014

Should You Ignore TV Advertising For Your Business?

Martina Mercer July 11, 2014

What Is Organic SEO?

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Latest Articles

A stack of vintage books topped with a red pot, perfect for themes of literature and learning.

In the 1920s, a Kansas publisher named E. Haldeman-Julius tested his book titles by changing only the cover words and keeping the contents identical — Schopenhauer’s ‘The Art of Controversy’ barely sold until he renamed it ‘How to Argue Logically,’ sales jumped to tens of thousands, and he proved the headline mattered more than the book

Tweak Your Biz Editorial Team June 23, 2026

Before Airbnb had a single full-time engineer in 2008, founders Brian Chesky and Joe Gebbia sold 1,000 boxes of Obama O’s and Cap’n McCain’s cereal at $40 a box during the Democratic and Republican National Conventions to clear their credit card debt — the cereal money funded the company until Y Combinator accepted them months later

Tweak Your Biz Editorial Team June 23, 2026
Aerial shot showcasing a ski resort surrounded by snow-capped mountains and skiers.

In 2001, a group of 17 software developers met at a ski lodge in Snowbird, Utah for three days and emerged with a 68-word manifesto that rewrote how teams build products — none of them owned the trademark, and the word ‘agile’ was chosen over ‘lightweight’ on the second-to-last day

Tweak Your Biz Editorial Team June 23, 2026

Lego nearly went bankrupt in 2003 with debts of $800 million after expanding into theme parks, video games, and clothing — incoming CEO Jørgen Vig Knudstorp cut 3,500 employees, sold the parks, and ordered designers back to a 6,500-piece core brick library that had been abandoned in the 1990s

Tweak Your Biz Editorial Team June 23, 2026
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