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Martina Mercer Articles

Martina Mercer is a copywriter and digital marketer working extensively in the eCommerce sector. She won the award for "Working Mum of the Year 2014" and has given eCommerce advice on the BBC and in many magazines.
She is the editor of eSeller News and the founder of The Consumer Voice, while still offering business copywriting services to brands across the globe. Working with clients such as Shell, Wilko, Calpol and more, she brings her expertise in eCommerce, sales, marketing and copywriting to her articles

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Latest Articles

Growth

How to Apply the Subscription Box Service to Your Business

Martina Mercer November 9, 2017

8 Steps on How to Build Backlinks Using Valuable Content

Martina Mercer October 17, 2016

The Top Free and Paid For Analytics Packages

Martina Mercer August 21, 2015

Copywriting Tricks You Can Implement Today to Improve Your New Business Tomorrow

Martina Mercer July 9, 2015
Marketing

Is Your PR Company Ruining Your Brand Image

Martina Mercer March 19, 2015
Marketing

What Not To Say To A Freelance Copywriter

Martina Mercer January 30, 2015
Growth

Should You Be Concerned By The Internet Of Things?

Martina Mercer October 22, 2014
Growth

How To Adapt To Change To Save Your Business

Martina Mercer October 10, 2014

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All Articles by Martina Mercer

Martina Mercer September 26, 2014

How to Make Sure Your Press Release Is Read By Editors

Martina Mercer August 20, 2014

Should You Ignore TV Advertising For Your Business?

Martina Mercer July 11, 2014

What Is Organic SEO?

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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