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Maricel Rivera Articles

Maricel Rivera is a freelance business/tech blogger and independent content marketing professional currently working with ZipBooks, free accounting software, and SafeSend, email security software provider. Other software vendors she worked with as content developer and marketer include Comindware and Bitrix24.

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Latest Articles

Technology

Business Tools for Small Businesses: 10 Free Apps to Try in 2016

Maricel Rivera March 3, 2016

Cyber Security: Why Hackers Target Small Businesses and What You Can Do About It

Maricel Rivera December 16, 2015

Online Learning Sites for Continuing Education: Business Owners’ Edition

Maricel Rivera September 28, 2015

5 Project Management Tools For Various Project Management Needs

Maricel Rivera September 30, 2014
Business

What Is Virtual PBX And Why You Need One

Maricel Rivera August 25, 2014
Business

5 Risk Removal Strategies To Boost Online Sales

Maricel Rivera May 13, 2013
Technology

9 Free Business Productivity Tools For Startups

Maricel Rivera April 8, 2013
Technology

Productivity Apps: 5 Areas Where They Can Be Maximized

Maricel Rivera March 19, 2013

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All Articles by Maricel Rivera

Maricel Rivera February 25, 2013

Workflow Management Software And What You Need To Know

Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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