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Lucinda Watrous Articles

Lucinda Watrous is a freelance writer and WordPress design guru. Though the bulk of her experience lies in online business, social media and general geekery, she's also a self-proclaimed foodie who enjoys health and wellness.

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Latest Articles

Management

Sneaky Reasons Your Business Expenses Are Too High

Lucinda Watrous April 19, 2017

How Large Companies Can Make Their Customers Feel Like They Matter

Lucinda Watrous April 10, 2017

3 New Geo-Targeting Media Strategies That Actually Work

Lucinda Watrous December 20, 2016

Creating Attention-Grabbing Packaging for Your Products

Lucinda Watrous September 16, 2016
Marketing

Is Your Business Ready to Hire an SEO Consultant?

Lucinda Watrous March 11, 2016
Marketing

Simplifying Your Social Media Management

Lucinda Watrous October 23, 2015
Management

4 Ways to Use Gamification with Your Employees

Lucinda Watrous June 24, 2015
Management

Hiring Taking Too Long? These 5 Tricks Shorten the Process

Lucinda Watrous April 2, 2015

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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