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Lucinda Watrous Articles

Lucinda Watrous is a freelance writer and WordPress design guru. Though the bulk of her experience lies in online business, social media and general geekery, she's also a self-proclaimed foodie who enjoys health and wellness.

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Latest Articles

Management

Sneaky Reasons Your Business Expenses Are Too High

Lucinda Watrous April 19, 2017

How Large Companies Can Make Their Customers Feel Like They Matter

Lucinda Watrous April 10, 2017

3 New Geo-Targeting Media Strategies That Actually Work

Lucinda Watrous December 20, 2016

Creating Attention-Grabbing Packaging for Your Products

Lucinda Watrous September 16, 2016
Marketing

Is Your Business Ready to Hire an SEO Consultant?

Lucinda Watrous March 11, 2016
Marketing

Simplifying Your Social Media Management

Lucinda Watrous October 23, 2015
Management

4 Ways to Use Gamification with Your Employees

Lucinda Watrous June 24, 2015
Management

Hiring Taking Too Long? These 5 Tricks Shorten the Process

Lucinda Watrous April 2, 2015

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Latest Articles

When James Dyson finished prototype 5,127 of his bagless vacuum in 1983, he had spent five years and was more than $1 million in debt — every major manufacturer rejected the design because the replacement-bag market was worth hundreds of millions a year

Tweak Your Biz Editorial Team June 16, 2026

When BlackBerry controlled nearly half of the US smartphone market, its leaders saw the iPhone’s flaws clearly — and still missed the shift that would erase its lead

Tweak Your Biz Editorial Team June 16, 2026
Focused businesswoman making phone call at her desk in a modern office.

Before Zappos sold to Amazon for $1.2 billion in 2009, CEO Tony Hsieh offered every new hire $2,000 to quit after their first week of training — roughly two percent took the money, and Hsieh said the ones who stayed were worth the cost of the ones who left

Tweak Your Biz Editorial Team June 16, 2026

When Listerine launched as a mouthwash in 1920, the word ‘halitosis’ had been buried in a medical journal for 47 years — Lambert Pharmacal pulled it out, put it on streetcar posters, and grew annual revenue from $115,000 to $8 million in seven years

Tweak Your Biz Editorial Team June 16, 2026
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