Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Business
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Mind
  • Tools
  • About

Lewis Evans Articles

Lewis is an artist, author, entrepreneur, inventor, marketing communications consultant and business mentor. Fuelled by creativity and driven by a passion to provide innovation, impact and influence, his career has taken in a large variety of disciplines, skills and experience across many areas of industry and the public sector. He has worked with startups, SMEs, multinationals, rock stars, legends of film, the UN, people with AIDS and many more.

All this has made him at times cynical, but more than ever confident that the future is bright if we can only empower ourselves and each of us employ our unique creativity to help achieve this.

Through his service - www.CreativeCOGS.ca - Lewis offers a powerful four-step programme and a range of marketing communications services aimed at improvement, transformation, increased efficiency and profitability. He also runs creativity courses and courses in currency trading (www.leftbraintrading.com). His most recent venture (www.scribbleo.com) is concerned with making complex and long-winded information on websites fun and quick to understand and act upon.

His first novel, Hominine - it's time to choose (http://www.hominine.info) is a powerful geopolitical thriller that fictionalized popular global concerns - and then provides answers!

Visit author twitter pageContact author via email

Latest Articles

Growth

Creativity – With Heart, Humour And Humanity

Lewis Evans September 20, 2013

Get Wise To The Value Of Great Branding

Lewis Evans July 17, 2013

Creatively Prioritizing Creativity

Lewis Evans June 11, 2013

Don’t Let The Internet Take Over Your Business!

Lewis Evans April 11, 2013
Growth

The Heart/Mind Conundrum And The Art Of Collective Creativity

Lewis Evans March 7, 2013
Growth

Dig Deep, Strike Gold

Lewis Evans October 1, 2012
Growth

Creative Innovation: The Healthy Alternative To Fear Based Transactions

Lewis Evans August 17, 2012
Growth

Relax, Don’t Do It: The Ultimate Way Forward

Lewis Evans July 30, 2012

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

All Articles by Lewis Evans

Lewis Evans June 18, 2012

Are You Prepared For Doing Business In The Future?

Lewis Evans October 17, 2011

Why Sitting Pretty Inevitably Ends Up Pretty Ugly

Lewis Evans July 25, 2011

ROI Is Dead – Vive Le Roi!

Lewis Evans June 21, 2011

SME = Social Media Exhaustion: Dealing With The Deluge

Lewis Evans June 13, 2011

Kickin’ Them BMS Blues And Polishing The Message

Lewis Evans April 29, 2011

My Chat With Seth

Lewis Evans December 1, 2010

Please, give me the truth and treat me like a human being

Lewis Evans September 3, 2010

Switch On Your Amazing Power

Lewis Evans March 16, 2010

Mind the gap. Please stay behind the yellow line

« Previous 1 2 3

Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
View All Business ▸

Stay Connected

| Facebook | Twitter | LinkedIn

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Company

  • Contact
  • Terms of Use
  • Privacy Policy
  • Accessibility Statement
  • Sitemap
  • Editorial Policy
  • Corrections

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2026. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz

Sign For Our Newsletter To Get Actionable Business Advice

johnsmith@example.com