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Larry Alton Articles

Larry is an independent business consultant specializing in tech, social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn

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Latest Articles

Technology

8 Need-to-Know Benefits of Cloud Migration for Businesses

Larry Alton August 22, 2021

How Can I Improve My Product Packaging To Drive Sales Through The Roof?

Larry Alton May 11, 2021

10 Tricks To Improve Your Confidence in the Workplace

Larry Alton September 2, 2020

Is Your Sales Team Adapting to Remote Work? Your Intranet Needs to Adapt Too

Larry Alton July 16, 2020
Business

How to Start an Online Marketplace Like Amazon

Larry Alton July 15, 2020
Marketing

10 Tactics That Can Increase Your Conversion Rate

Larry Alton May 12, 2020
Business

10 Tips for Starting Your First Marketing Agency

Larry Alton March 30, 2020
Technology

Technology Will Never Replace Us: Here’s Why

Larry Alton February 15, 2020

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All Articles by Larry Alton

Technology Changing Finance
Larry Alton December 24, 2019

4 Ways Technology is Changing the World of Finance

Things Nobody Tells You About Being Self-Employed
Larry Alton August 12, 2019

4 Things Nobody Tells You About Being Self-Employed

Why Are So Many Companies Behind on Digitization
Larry Alton June 21, 2019

Why Are So Many Companies Behind on Digitization?

Before You Go to Market, Consider the Modern Focus Group
Larry Alton June 14, 2019

Before You Go to Market, Consider the Modern Focus Group

Larry Alton March 29, 2019

The Why and How of Outsourcing Tech Support for Small Business

Larry Alton March 15, 2019

Marketing Stress Got You Down? Here’s How You Bust It

Larry Alton March 13, 2019

Is There Anything That Makes Your Brand Distinctive?

Larry Alton January 2, 2019

Modern Sales and the Lost Art of Relationship Building

Larry Alton December 18, 2018

In Marketing, Simplicity Sells

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Latest Articles

Three vintage VHS video cassette tapes stacked on a white background.

Reed Hastings built Netflix’s founding myth around a $40 Blockbuster late fee for Apollo 13, then three years later flew to Dallas to offer Blockbuster his DVD-by-mail service for $50 million and was laughed out of the conference room

Tweak Your Biz Editorial Team June 19, 2026
A sleek Harley-Davidson motorcycle parked on a city street, showcasing chrome detailing.

Harley-Davidson filed to trademark the specific sound of its V-twin engine in 1994 — the potato-potato-potato rumble — and spent six years and millions in legal fees defending the application before withdrawing it in 2000 when Japanese rivals proved they could replicate the cadence

Tweak Your Biz Editorial Team June 19, 2026
Two business professionals working together in an office, focusing on a project.

The quiet reason some high performers underplay their wins has less to do with humility than with a long-running habit of managing other people’s reactions to their success

Tweak Your Biz Editorial Team June 19, 2026

In 1995, eBay founder Pierre Omidyar’s first sale was a broken laser pointer that went for $14.83 — when he emailed the buyer asking if he understood the item was broken, the buyer replied that he collected broken laser pointers, and Omidyar realized any object had a market if the buyers could find each other

Tweak Your Biz Editorial Team June 19, 2026
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