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Larry Alton Articles

Larry is an independent business consultant specializing in tech, social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn

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Latest Articles

Technology

8 Need-to-Know Benefits of Cloud Migration for Businesses

Larry Alton August 22, 2021

How Can I Improve My Product Packaging To Drive Sales Through The Roof?

Larry Alton May 11, 2021

10 Tricks To Improve Your Confidence in the Workplace

Larry Alton September 2, 2020

Is Your Sales Team Adapting to Remote Work? Your Intranet Needs to Adapt Too

Larry Alton July 16, 2020
Business

How to Start an Online Marketplace Like Amazon

Larry Alton July 15, 2020
Marketing

10 Tactics That Can Increase Your Conversion Rate

Larry Alton May 12, 2020
Business

10 Tips for Starting Your First Marketing Agency

Larry Alton March 30, 2020
Technology

Technology Will Never Replace Us: Here’s Why

Larry Alton February 15, 2020

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All Articles by Larry Alton

Technology Changing Finance
Larry Alton December 24, 2019

4 Ways Technology is Changing the World of Finance

Things Nobody Tells You About Being Self-Employed
Larry Alton August 12, 2019

4 Things Nobody Tells You About Being Self-Employed

Why Are So Many Companies Behind on Digitization
Larry Alton June 21, 2019

Why Are So Many Companies Behind on Digitization?

Before You Go to Market, Consider the Modern Focus Group
Larry Alton June 14, 2019

Before You Go to Market, Consider the Modern Focus Group

Larry Alton March 29, 2019

The Why and How of Outsourcing Tech Support for Small Business

Larry Alton March 15, 2019

Marketing Stress Got You Down? Here’s How You Bust It

Larry Alton March 13, 2019

Is There Anything That Makes Your Brand Distinctive?

Larry Alton January 2, 2019

Modern Sales and the Lost Art of Relationship Building

Larry Alton December 18, 2018

In Marketing, Simplicity Sells

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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