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Joe Pawlikowski Articles

Joe Pawlikowski writes, edits, manages, and markets blogs across the web. He has worked from home since 2007, and now manages remote employees -- from his remote location. He has written about small business issues for many sites, and contributes to the tech blog TechBeat.

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Latest Articles

Management

5 Crucial Aspects Of Managing Remote Employees

Joe Pawlikowski May 7, 2018

Content Marketing Is A Team Sport: How To Build Your Squad

Joe Pawlikowski October 2, 2014

7 Tech Tricks To Take The Hassle And Anxiety Out Of Management

Joe Pawlikowski July 28, 2014

5 Crucial Tips For Creating Strong, Memorable Brand Names

Joe Pawlikowski July 2, 2014
Marketing

How To Cut Costs By Reducing The Cost Of Each Sale

Joe Pawlikowski July 5, 2013
Technology

How To Create A Home Office When You Don’t Have A Spare Room

Joe Pawlikowski May 31, 2013

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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