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Jini Maxin Articles

Jini Maxin blogs for OpenXcell – an app development company with 7 years and 700 apps to its credit. A crazy geek, a pseudo tech lover, an insane-wimpy mom, and last but far from least, a die-hard bibliophile, who intends to turn over, no fewer than 1000 books, before hammering out her first-class novel. She has been blogging for the tech world for at least 8 years now, after experimenting with the newspaper and advertising medium. If you are interested in reading her, you could check out her blog posts on www.openxcell.com.

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Latest Articles

Marketing

Is Your Ecommerce Website Marked Up To Drive Traffic?

Jini Maxin April 13, 2017

5 Possible Ways to App Personalization

Jini Maxin September 22, 2016

10 LinkedIn Content Marketing Tactics That Need Your Immediate Attention

Jini Maxin August 12, 2016

7 App Review and Rating Mistakes An App Publisher Should Avoid

Jini Maxin June 30, 2016
Business

5 Content Marketing Hacks Every App Marketer Should Follow Without Fail

Jini Maxin May 11, 2016
Technology

7 App Marketing Trends That Are Going To Catch Fire in 2016

Jini Maxin March 18, 2016

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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