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Jini Maxin Articles

Jini Maxin blogs for OpenXcell – an app development company with 7 years and 700 apps to its credit. A crazy geek, a pseudo tech lover, an insane-wimpy mom, and last but far from least, a die-hard bibliophile, who intends to turn over, no fewer than 1000 books, before hammering out her first-class novel. She has been blogging for the tech world for at least 8 years now, after experimenting with the newspaper and advertising medium. If you are interested in reading her, you could check out her blog posts on www.openxcell.com.

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Latest Articles

Marketing

Is Your Ecommerce Website Marked Up To Drive Traffic?

Jini Maxin April 13, 2017

5 Possible Ways to App Personalization

Jini Maxin September 22, 2016

10 LinkedIn Content Marketing Tactics That Need Your Immediate Attention

Jini Maxin August 12, 2016

7 App Review and Rating Mistakes An App Publisher Should Avoid

Jini Maxin June 30, 2016
Business

5 Content Marketing Hacks Every App Marketer Should Follow Without Fail

Jini Maxin May 11, 2016
Technology

7 App Marketing Trends That Are Going To Catch Fire in 2016

Jini Maxin March 18, 2016

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Latest Articles

According to sales lore, Hoover’s door-to-door salesmen in the 1920s were trained to deliberately spill a bag of dirt on the housewife’s living room rug before demonstrating the vacuum — because cleaning up the mess they’d just made reportedly closed the calls that would otherwise have ended at hello

Tweak Your Biz Editorial Team June 25, 2026

When Trader Joe’s founder Joe Coulombe realized in the late 1960s that America was minting a generation of overeducated, underpaid graduates faster than anyone was serving them, he rebuilt his failing 7-Eleven knockoff around private-label wine and unusual groceries — and that bet became a roughly $16 billion grocery model

Tweak Your Biz Editorial Team June 25, 2026
Covered with sheet sofa and floor lamp and packed cardboard boxes in light spacious room of new contemporary house

When IKEA founder Ingvar Kamprad watched a designer unscrew a Lövet table’s legs to fit it into a car in 1956, he turned the workaround into a manufacturing principle — the flat pack cut shipping volume by roughly 80 percent and converted a Swedish mail-order catalog into a $50 billion global retailer over the next six decades

Tweak Your Biz Editorial Team June 25, 2026
Adult voter standing by a ballot box with American flag, symbolizing democracy and election participation.

Patagonia closed its headquarters and all 29 of its U.S. stores on Election Day 2016 and paid every one of its roughly 2,000 employees for the day off — then closed the company for every general election that followed, co-founded a coalition that now spans more than 2,000 employers, and in 2024 moved the closure to early-voting day

Tweak Your Biz Editorial Team June 24, 2026
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