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Jenna Cyprus Articles

Jenna is a freelance writer and business consultant who covers business, technology, and entrepreneurship. She's lectured for several universities, and worked with over 100 businesses over the course of the last 15 years. Follow her on Twitter.

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Latest Articles

Business

10 Mistakes When Buying A Small Business

Jenna Cyprus May 13, 2021

How to Integrate your CSR and Marketing Strategies for Max Impact

Jenna Cyprus May 11, 2021

It’s Time to Hit the Refresh Button on Your Brand

Jenna Cyprus February 13, 2021

How to Conduct a High ROI Competitive Analysis

Jenna Cyprus January 29, 2021
Growth

9 Personal Finance Steps to Take Before Starting a Business

Jenna Cyprus November 10, 2020
Marketing

6 Event Marketing Strategies for Increasing Registration

Jenna Cyprus December 4, 2019
Business

Are You Safe From These Top 7 Supply Chain Risks?

Jenna Cyprus August 21, 2019
Business

4 Compelling and High-Converting Ways to End a Sales Presentation or Pitch

Jenna Cyprus April 3, 2019

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All Articles by Jenna Cyprus

Jenna Cyprus March 16, 2019

Could Your Hobby Be a Business? 6 Considerations

Jenna Cyprus January 3, 2019

How to “Sell” Friends and Family on Your Business

Jenna Cyprus December 25, 2018

Content Writing Tips for Email and SMS Text

Jenna Cyprus February 28, 2018

5 Tips to Help You Create a Compelling Promo Video

Jenna Cyprus February 14, 2018

5 Critically Important Tips for Streamlining Client Onboarding

Jenna Cyprus January 25, 2018

Direct Mail: How And Why To Launch Your Successful Campaign

Jenna Cyprus January 10, 2018

Want to Increase Sales? Get to Know Your Prospects

Jenna Cyprus December 14, 2017

The Main Business Expenses to Plan For

Jenna Cyprus November 8, 2017

Remote Security: What Method Is Best For Your Business?

1 2 3 Next »

Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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