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Jack Rivera Articles

Jack Rivera is a writer and a marketing consultant for Xight Interactive.

An Inbound marketing company based in the philippines.


A proud father to two sons, He also loves playing Chess and Magic: The Gathering.

Visit author twitter pageContact author via email

Latest Articles

Marketing

The Fine Line: Importance of Offline Marketing in the Digital Age

Jack Rivera January 19, 2016

How It Should Be Done: 9 Excellent Customer Service Tips

Jack Rivera February 22, 2014

5 Online Fundraising Problems And How To Deal With Them

Jack Rivera February 14, 2014

How The DMAIC Method Of Six Sigma Can Boost Your Company’s Productivity

Jack Rivera February 3, 2014
Marketing

5 Factors To Consider For Stocking Your Online Store

Jack Rivera January 20, 2014
Marketing

7 Tips On How To Empower Your Business’ Brand

Jack Rivera January 2, 2014

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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