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Growing a Service Business Through Digital Advertising

Hyun Lee February 28, 2021

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Latest Articles

When De Beers hired N.W. Ayer in 1938, only about 10 percent of engagement rings contained a diamond — the four-word slogan Frances Gerety wrote in 1947 helped push that number to 80 percent by 1990

Tweak Your Biz Editorial Team June 12, 2026

People who reread the same text message five times before sending it aren’t being careful — they may be managing an old fear of being misunderstood

Tweak Your Biz Editorial Team June 12, 2026

In 1984, Michael Dell sold custom-configured PCs from his University of Texas dorm room by cutting out the retailer and shipping direct — the $80,000-a-month side business he ran between classes quietly proved that buyers would wait two weeks for a computer if it meant paying 15 percent less

Tweak Your Biz Editorial Team June 12, 2026

When Lehman Brothers filed for bankruptcy on September 15, 2008, the firm had $639 billion in assets and $613 billion in debt — the largest bankruptcy in US history was triggered by a $4.5 billion shortfall the Fed refused to bridge over a weekend

Tweak Your Biz Editorial Team June 12, 2026

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