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Giorgi Mikhelidze Articles

I am a Georgian-born blogger with a few startups under my belt. They didn't manage to succeed but the value I got from the failures was way better than if they had succeeded. I am now roaming the internet and trying to spread the knowledge through failures so that other's don't have to suffer them too much.

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Latest Articles

Marketing

Sense of urgency is out – sense of competition is in

Giorgi Mikhelidze May 7, 2021

10 Online Small Business Ideas You Can Execute in a Day

Giorgi Mikhelidze October 15, 2020

What Is Content Marketing and Why Are People Doing It?

Giorgi Mikhelidze August 19, 2020

How to Create an Effective Marketing Campaign With Good Conversions

Giorgi Mikhelidze March 31, 2020
Marketing

Generate Business Leads Through Your Linkedin Account

Giorgi Mikhelidze March 23, 2020
Marketing

How to Make a Comprehensive and Interesting Review

Giorgi Mikhelidze March 18, 2020
Marketing

Meme Marketing – Is it Really a Thing?

Giorgi Mikhelidze February 18, 2020
Marketing

Top 3 Aesthetic Languages To Use In Web Design

Giorgi Mikhelidze December 20, 2019

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All Articles by Giorgi Mikhelidze

Giorgi Mikhelidze December 17, 2019

Should Your App Be a Game or a Utility?

Marketing Techniques To Boost Awareness
Giorgi Mikhelidze November 8, 2019

Online or Offline? Which Is The Best Marketing Strategy?

Building Brand People Trust
Giorgi Mikhelidze October 22, 2019

Make the Basement, Build up a Strong Business

Video Game marketing
Giorgi Mikhelidze October 14, 2019

What We Can Learn From Video Game Marketing Strategies

Importance of Business Voice Tone
Giorgi Mikhelidze August 28, 2019

The Importance of Tone of Voice for a Business

Focus on the Design or the Gameplay When Making a Game
Giorgi Mikhelidze August 21, 2019

Should you Focus on the Design or the Gameplay When Making a Game?

Ways to Fund a Project or a Business
Giorgi Mikhelidze July 25, 2019

What are the Ways to Fund a Project or a Business?

Video Trends That Will Have a Lasting Influence
Giorgi Mikhelidze July 10, 2019

Video Trends That Will Have a Lasting Influence

building a website for a financial company
Giorgi Mikhelidze June 6, 2019

How Important is Webpage Experience for Financial Companies

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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