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Erik Larson Articles

Erik is a master’s level career counselor with a specialization in sales and marketing. He is internationally certified as a Career Management Practitioner (CMP) by the Institute for Career Certification International and have been recognized as a National Certified Counselor (NCC) through the National Board for Certified Counselors.

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Latest Articles

Sales

Securing a Career in Sales

Erik Larson February 26, 2019

Career Change Suggestions For The Fastest-shrinking Industries

Erik Larson June 14, 2017

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Latest Articles

When BlackBerry controlled nearly half of the US smartphone market, its leaders saw the iPhone’s flaws clearly — and still missed the shift that would erase its lead

Tweak Your Biz Editorial Team June 16, 2026
Focused businesswoman making phone call at her desk in a modern office.

Before Zappos sold to Amazon for $1.2 billion in 2009, CEO Tony Hsieh offered every new hire $2,000 to quit after their first week of training — roughly two percent took the money, and Hsieh said the ones who stayed were worth the cost of the ones who left

Tweak Your Biz Editorial Team June 16, 2026

When Listerine launched as a mouthwash in 1920, the word ‘halitosis’ had been buried in a medical journal for 47 years — Lambert Pharmacal pulled it out, put it on streetcar posters, and grew annual revenue from $115,000 to $8 million in seven years

Tweak Your Biz Editorial Team June 16, 2026

In 1964, a 25-year-old Phil Knight sold Japanese running shoes out of the trunk of his green Plymouth Valiant at high school track meets across the Pacific Northwest — the $8,000 in first-year sales became the foundation of what is now Nike

Tweak Your Biz Editorial Team June 16, 2026
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