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Elish Bul-Godley Articles

Elish Bul-Godley helps brands hone their marketing communications and establish a stronger online presence via Community Management, Copywriting and Content Marketing. Currently the primary marketing consultant for the Snap Ireland Group. She works with various SMEs, the guerrilla festival Bloom Fringe and traders. Her previous experience includes stints with digital and marketing agencies such as ebow and Rothco, as well as providing training sessions in content, social selling and social media. Also Co-Founder and creator of press accredited blog-zine Eurovision Ireland. Elish has also been a B2B Events professional with Retail Management, Visual Merchandising, Project management experience. Born in Singapore, now in Dublin having negotiated the associated cultural changes between east and west. Loves the odd shimmy as a belly-dance teacher and binges on Sc-ifi in her spare time.

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Latest Articles

Marketing

The Advantages Of Custom Color Envelopes

Elish Bul-Godley November 6, 2019

Year Of The Wood Horse Inside Track: 8 Actionable Insights For 2014

Elish Bul-Godley February 1, 2014

22 Priceless Ecommerce Tips From Entrepreneur Lawrence Parnis Of Craftbay.ie – #TYBspotlight

Elish Bul-Godley November 19, 2013

10 Ways To Sabotage Your Next Trade Event And 10 Essential Sales Tips

Elish Bul-Godley May 3, 2013
Sales

10 Critical Sales Boosting Steps When Planning Your Next Event

Elish Bul-Godley March 25, 2013
Business

What The Year Of The Snake Could Predict: 8 Best Practice Tips For Business

Elish Bul-Godley February 5, 2013
Business

The Art of War- A 13 Point Plan To Mastering Business Strategy

Elish Bul-Godley January 14, 2013
Management

100 Green ‘Monster’ Tips: Ethical And Eco-friendly Cost-Saving Ideas For Business

Elish Bul-Godley November 27, 2012

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All Articles by Elish Bul-Godley

Elish Bul-Godley October 18, 2012

13 Innovative Event Ideas That Drive Engagement – Discover Lost Lectures, Fishtanks And Speed Geeking

Elish Bul-Godley September 12, 2012

The Good, The Odd And The Quirky: Confessions Of An Events Professional

Elish Bul-Godley July 27, 2012

Re-Purpose, Re-Imagine And Re-Generate: PrettyvacanT Dublin Talks About A New Model For Business

Elish Bul-Godley July 11, 2012

Vacant Properties: Eyesore Or Business Opportunity? 16 Marketing Ideas For Re-using Derelict Space

Elish Bul-Godley June 16, 2012

Master Face-To-Face Marketing: 15 Sources Of Event Management Intelligence

Elish Bul-Godley June 4, 2012

What You Need To Know About Chinese Markets: Insight From CBi China Bridge

Elish Bul-Godley May 30, 2012

8 Leadership And Management Lessons Onboard The Starship Enterprise

Elish Bul-Godley May 3, 2012

Would You Launch A New Product In An Industry That’s On It’s Knees? Leo Scarff Tells Us How He Did It

Elish Bul-Godley April 13, 2012

Ten Steps To Captivating Your Audience At That Next Live Presentation

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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