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Elena Prokopets Articles

Elena has been working in the digital marketing industry for the past 5 years, first as a cubicle dweller and now as an independent marketing consultant and copywriter. She has a knack for elegant traffic growth hacks, requiring little (if any) investment and creative content marketing.

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Latest Articles

Marketing

10 Ways Early Stage Startups Can Rock Customer Service

Elena Prokopets June 26, 2017

The Definitive Guide to Promoting Your Local Business

Elena Prokopets May 23, 2017

How To Come Up With The Perfect Ecommerce Product

Elena Prokopets April 21, 2017

9 Essential Visual Marketing Tips To Leverage This Year

Elena Prokopets April 10, 2017
Marketing

11 Ways to Maximize Your Trade Show Exhibition Results

Elena Prokopets March 6, 2017
Marketing

How Small Business Can Leverage Pinterest

Elena Prokopets January 5, 2017
Marketing

4 Tips for Hiring a Winning Freelance Team

Elena Prokopets January 4, 2017
Marketing

8 Strategies to Reduce Shopping Cart Abandonment Rates

Elena Prokopets December 7, 2016

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All Articles by Elena Prokopets

Elena Prokopets November 15, 2016

How To Build a Great Lead Nurturing Email Strategy

Elena Prokopets October 12, 2016

How To Build Your Online Authority as a Brand

Elena Prokopets September 28, 2016

What You Should Do Before Publishing Your First Blog Post

Elena Prokopets September 19, 2016

How to Hack Online PR Without Breaking The Bank

Elena Prokopets July 13, 2016

5 Components of Intuitive Web Design

Elena Prokopets July 1, 2016

Marketing Your Travel Startup in an Already Crowded Niche

Elena Prokopets June 14, 2016

How To Build Customer Loyalty In The Age of eCommerce

Elena Prokopets May 16, 2016

You Have a New Product Idea: How Do You Get Feedback from Potential Users?

Elena Prokopets March 17, 2016

Powerful Tips To Boost Your Performance As A Solopreneur

« Previous 1 2

Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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