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Diarmuid O'Connell Articles

Diarmuid O’ Connell is a freelance copywriter and web content writer. A marketing professional with 15 years’ experience across more than 30 sectors, he’s written copy and content for organisations of all sizes.

Diarmuid can count some of Ireland’s leading web designers and digital agencies as clients and has also helped lots of smaller companies and not-for-profits throughout Ireland. He’s also written for international charities and government bodies. He’s based in Co. Laois in the Irish midlands but works for clients all over Ireland and Europe too.

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Latest Articles

Marketing

How To Build Buyer Personas For Use In Your Marketing Communications?

Diarmuid O'Connell June 19, 2013

Why Ping Pong Ball Manufacturers Don’t Write White Papers

Diarmuid O'Connell April 18, 2013

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Latest Articles

Psychology says boomers who never received higher education but still managed to build a stable life from nothing display these 9 survival traits that most university graduates never had to develop

Lachlan Brown March 19, 2026

10 signs someone grew up in a home that was full of love but completely empty of emotional language — where care was shown through food, through work, through sacrifice, but the words themselves were never spoken, and psychology says the hunger for hearing them doesn’t fade with time, it just learns to go quiet

Claire Ryan March 17, 2026

7 behaviors of people who have stopped explaining themselves — not out of arrogance but out of a hard-won understanding that the people who need an explanation will never be satisfied by one, and the people who don’t need one already understood

John Burke March 17, 2026

9 signs someone was the child who stood at the edge of every group photograph and never knew where to put their hands — and psychology says the social uncertainty that followed them from that exact feeling into every room they’ve walked into since is one of the most underexplored forces in adult personality

Claire Ryan March 17, 2026
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