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Derbhile Graham Articles

Every business has a story. Your story helps your business stand out from the crowd. It's your story that customers ultimately buy into.

I help businesses tell their story using a three-step process.

Define the story: Identify what you do, how you do it and above all, why you do it?
Refine the story: Decide who's interested in your story and where to spread the word.
Deliver the story: through blogs, newsletters, mailshots, social media posts, press releases and brochures.

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Latest Articles

Marketing

Why Set Up A Facebook Group?

Derbhile Graham January 29, 2015

Delivering A Polished Presentation

Derbhile Graham December 12, 2014

Five Questions That Create Stand-Out Marketing Copy

Derbhile Graham September 1, 2014

5 Tips To Plan Your Press Campaign From Start To Finish

Derbhile Graham August 16, 2013
Marketing

Editing For Business Success

Derbhile Graham June 14, 2013
Marketing

Publishing And Promoting Your Ebook

Derbhile Graham May 14, 2013
Marketing

How To Structure Your Ebook

Derbhile Graham April 3, 2013
Marketing

The 5 Ws Of Ebooks

Derbhile Graham February 21, 2013

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All Articles by Derbhile Graham

Derbhile Graham January 8, 2013

Making The Most Of Your Copywriter

Derbhile Graham September 7, 2011

Why Good Editing Makes Good Business Sense

Derbhile Graham August 8, 2011

What Journalists Really Want from Your Press Release

Derbhile Graham July 14, 2011

How To Create a Newsletter That Won’t Be Spammed

Derbhile Graham June 15, 2011

Employing People With Disabilities: A Manager’s Guide

Derbhile Graham April 27, 2011

Using Internet Forums To Market Your Business

Derbhile Graham August 4, 2010

Using Radio to Communicate with Customers

Derbhile Graham May 17, 2010

The Pied Piper: Creating Compelling Facebook Content for Your Followers

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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