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Denise Fay Articles

Denise Fay is an international marketing specialist who is passionate about marketing & helping small businesses get & keep customers.

She set up the marketing consultancy Achieve Marketing after her redundancy from a Fortune 500 company in 2005. She brings big company knowledge and international marketing to every project or plan she works on.

Working Words by Denise Fay is a sister company of Achieve Marketing which was set up in 2010. This is the copy-writing side of the business which has Denise at the helm. She is a trusted and proven copy-writer creating content strategies and writing everything that can be written in terms of sales copy, e.g, newsletters, ezines, websites, blogs, case-studies, articles and brochures.

She believes that copy-writing is the secret to successful marketing and good sales copy should be start of a long-term relationship with its reader.

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Latest Articles

Marketing

Four Olympic Takeaways For Business Owners

Denise Fay August 27, 2012

Email Fails And Why It’s So Important To Get Email Communication Right

Denise Fay June 27, 2012

How To Give Your Services The Product Factor

Denise Fay May 2, 2012

5 Secrets to Sell More with your Sales Copy

Denise Fay May 13, 2011
Marketing

The Secrets to Writing Good Content for the Web

Denise Fay September 6, 2010
Marketing

Are you Solving Your Customers Problems?

Denise Fay May 23, 2010
Marketing

Are you Solving Your Customers Problems?

Denise Fay May 23, 2010

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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