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Dana Kachan Articles

Dana Kachan is the Author, Speaker, and Strategic Marketing Consultant advising tech startups and businesses in the USA, Asia Pacific and Europe. Co-author of the book “Business-Driven Digital Product Design.” Author of articles about customer experience, business and marketing on Yahoo Finance Singapore, ReadWrite, E27, and Business2Community.

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Latest Articles

Marketing

The Anatomy of an Influencer Marketing Strategy for 2021

Dana Kachan February 25, 2021

Top 8 Animated Explainer Video Production Companies

Dana Kachan September 3, 2020

Offshore Software Development: Top Risks and How to Mitigate Them

Dana Kachan August 26, 2020

Strategies and Recommendations for Digital Business Transformation in the Asia Pacific

Dana Kachan August 20, 2020
Marketing

10 Free Photo-Editing Tools Instead of Photoshop

Dana Kachan July 17, 2020
Technology

Custom Software Development vs. Turnkey Software Solutions

Dana Kachan July 14, 2020
Business

The Next Decade of Enterprise Mobility for Businesses in Singapore

Dana Kachan June 11, 2020
Technology

What Is the Best Free Firewall for Mac in 2020

Dana Kachan February 9, 2020

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All Articles by Dana Kachan

Dana Kachan November 27, 2019

Top 10 FinTech Software Development Companies

Brand Voice on Social Media
Dana Kachan July 25, 2019

Developing Your Brand Voice on Social Media: 5 Mistakes to Avoid

Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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