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Connor Keppel Articles

ME: Marketing Manager, SaaS; co-founder of FobaJob.com; Social Media Junkie; MSc in Strategic Management; Opinions my own and they may offend (not intentionally of course).

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Latest Articles

Management

5 Reality Checks To Fast Track Your Career (If You Deserve It)

Connor Keppel February 13, 2014

A Monster List Of 30 REALLY DUMB Online Personality Disorders

Connor Keppel June 4, 2013

Is Marketing Dead? May It Rust In Peace

Connor Keppel October 5, 2012

6 Tips For Blocking Out That Writer’s Block

Connor Keppel August 2, 2012
Technology

For Zuck’s Sake – A Facebook App Store?!

Connor Keppel June 11, 2012
Technology

App-Easing The Not So ‘Smart’: Smart Phone Technology For An Unlikely Audience

Connor Keppel May 15, 2012
Marketing

A Fine Line:’Personal Brand’ Vs. Personal Achievement

Connor Keppel March 26, 2012
Management

Saying NO To Your Customers

Connor Keppel February 2, 2012

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All Articles by Connor Keppel

Connor Keppel January 9, 2012

Touch Base? NNNOOO!

Connor Keppel October 31, 2011

What I Learned From Luxury

Connor Keppel October 11, 2011

Using SNS (Social Networking Services) To Stretch The Traditional Spend

Connor Keppel April 28, 2011

Real Innovation Through Social Media

Connor Keppel April 28, 2011

Real Innovation Through Social Media

Connor Keppel April 4, 2011

Turning 25: A Fable Through The Medium of Social

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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