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Barney Austen Articles

Budding entrepeneur working on software product solutions for business. My background is mainly operational and senior management roles in mobile telecoms and software houses. Areas of expertise include professional services, out-sourcing, team management and general operations management.
I've made the conscious decision to create my own company having spent the last 20 years learning in the corporate world. In my contributions to this forum, I will share some insights and learnings that I've picked up along the way and hopefully they will be useful to some or all!

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Latest Articles

Business

How Healthy Is Your Business?

Barney Austen July 7, 2011

The Challenge Of Honesty

Barney Austen April 12, 2011

Consultancy Engagement And Scope Control

Barney Austen January 13, 2011

THE MOST BORING TOPIC EVER?

Barney Austen August 31, 2010
Management

Mayday, Mayday, Help Needed!

Barney Austen July 13, 2010
Marketing

Free, an assumption too far?

Barney Austen April 14, 2010
Management

Customer Loyalty – It’s all about CRM

Barney Austen March 18, 2010
Business

Diary of a virgin entrepreneur – age 40 ¾

Barney Austen March 16, 2010

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All Articles by Barney Austen

Barney Austen February 22, 2010

Lost At Sea. Focus on the Lighthouse!

Barney Austen January 27, 2010

A Holiday? Are You Mad?

Barney Austen January 3, 2010

Small Business – David vs. Goliath!

Barney Austen December 17, 2009

An Employer, Not An Employee

Barney Austen December 9, 2009

Meetings – A Total Waste Of Time

Barney Austen November 11, 2009

Business Planning, Not a Business Plan!

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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