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Vic Anandan Articles

Vic Anandan is a management consultant specializing in technology benchmarking and certifications. He has over 15 years of experience in the industry and has travelled to over 18 countries so far."

Contact author via email

Latest Articles

Business
Technology

Using Virtual Reality to Take Two Dimensional Businesses to the Next Level

Vic Anandan January 25, 2019

A Tradesman’s Guide To Managing Business

Vic Anandan February 22, 2018

How To Set Up A Successful Freelancing Business

Vic Anandan December 12, 2017

Tools And Processes To Train Your Small Business Employees

Vic Anandan November 24, 2017
Management

What You Should Know Before Outsourcing Your Business Processes

Vic Anandan October 31, 2017
Management

How Should Businesses Prepare For Disasters

Vic Anandan October 24, 2017
Marketing

6 Offline Marketing Strategies to Promote Your Online Business

Vic Anandan October 4, 2017
Management

Step By Step Guide To Set Up A Reseller Business

Vic Anandan September 19, 2017

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All Articles by Vic Anandan

Vic Anandan August 14, 2017

How To Use Personalized Email Campaigns To Drive Business Growth

Vic Anandan June 12, 2017

The Best Online Collaboration Tools For Marketers

Vic Anandan May 26, 2017

6 Ecommerce Design Practices That Can Hurt Your Bottom Line

Vic Anandan May 3, 2017

Why Your Business Needs a Contract Management Solution

Vic Anandan March 24, 2017

Why Brands Must Engage in Storytelling & Leave Blatant Promotion Out

Vic Anandan March 22, 2017

10 Strategies to Sell Your Products On Instagram

Vic Anandan February 17, 2017

How To Create A Site That Appeals To B2B Customers

Vic Anandan February 7, 2017

4 Tactics That Will Skyrocket Your eCommerce Sales

Vic Anandan January 9, 2017

4 Ways To Drive Massive Conversions From Instagram

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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