While on Instagram, it is crucial to keep trying new things for the sake of staying relevant. If you just stay consistent with your content, you may notice certain steady engagement.
But, such scenarios are highly unlikely to witness any acceleration. Within time, your content may also bore your regular audience.
So, mixing and matching is the key role of Instagram or any other social media platform, for that matter.
Also, along with content, strategies must be looked after to gain success in this space.
6 Marketing Strategies to Implement to Gain Success On Instagram
Well, we still stand by the fact that success on Instagram does not have any rigid steps. You have to find your way.
But, some strategies have worked out for most people and are likely to do the same for you as well.
You can make some alterations here and there. But, the basics stay the same.
Those are:
- Focus on your profile view
- Collaborate with social media influencers
- Post regularly
- Go live
- Use stories properly
1. Focus On Your Profile View
Source: Freepik
You may not be able to witness it directly, but the face of your profile has a lot of impact in the eyes of users.
It is a clear depiction of who you are. You have to make sure you set the tone accordingly.
Use every space it has to offer and make the most out of each one of it.
Write a clear, short, attractive, and simple bio. Site proper information. Organize your highlights, and maintain a theme for the feed.
It is crucial to avoid clumsiness at any cost. Your profile and bio have to be meaningful and just for the sake of aesthetics, you should never go out of context.
2. Collaborate With Social Media Influencers
Source: Pinterest
Collaboration is the essence of today’s social media. And collaborating with other influencers is your way into their world.
While you collaborate you introduce yourself to a whole new set of audiences and a part of it is highly likely to engage with you.
Also, this new feature of Instagram where two users can post the same content gives them space directly in your feed.
But, in the midst of all of it, you need to find the perfect account you can collaborate with. Make the proposal mentioning what is in there for them, and you are good to go.
Collaboration is a win-win situation for both sides, so your proposals will mostly get accepted.
Also, it is an excessive cost-effective marketing strategy.
3. Post Regularly
Source: Freepik
Nothing on Instagram or any other social media platform has ever been or will be as vital as posting regularly.
This is the most basic demand and you cannot make a pass here.
Keeping your audience updated with your whereabouts is your only way to stay active. There are many different types of content your followers consume in a day.
You have to bring in good content of your niche to stand in the competition regularly. That will definitely get tiresome and creativity block is a real deal.
But, if you set the goal and are determined, you are likely to cope in a better way.
This is a great way to enhance exposure and you will get the much-needed engagement for marketing.
You can also choose some other options that can help grow your Instagram followers.
4. Go ‘Live’
Source: Pinterest
The live stream on Instagram is one of its best updates. You can interact with your audience directly and talk to all of them in one go.
This will build a friendly relationship between you and your audience. In addition to that, you can answer all their queries related to your service or your profile with no delays.
You also have the option of adding one or two of them in the live session to have face-to-face interaction.
Also, this is the best way to have a descriptive discussion of what you are up to.
Updating your audience about your present situation can make them feel more and more involved with you.
You just need to have the confidence and be pre-planned of how you are going to handle the entire thing and you will have a successful session.
5. Use ‘Stories’ Properly
Source: Freepik
Stories have brought a revolution on Instagram and there is no way you can ignore that. It is
one of the best sources of gathering engagement in and around your profile.
Also, it saves your profile from going completely blank on days you are busy with bigger projects.
Stories are a very casual space. Just snippets, BTS, or bytes and it will work out.
You can also use it to share your recent post so that the ones who could not reach the same on the feed may come in contact with the same here.
You can also use the stories to mention discounts, giveaways, or run a contest to keep the traffic coming and the folks hooked.
Source: Pinterest
There is no way Instagram can run without hashtags and it is high time we believe in that.
Folks on this platform often tend to follow certain hashtags there to get the related content on their feed.
So, using hashtags is an utmost priority. You have to mix and match and have a check on the numbers.
But, at the end of the day, this will bring you the engagement nothing else ever can. So, the effort is worth it.
There is no limit on how many of those you can use, but it is advisable to stay on topic as off-topic ones will never serve your purpose.
Wrapping up
Marketing on Instagram might bring you a stable future, but that is not a cakewalk. You have to do vigorous work and keep trying constantly.
Every step of the way needs to be taken care of and you do not have too much time for that.
The first growing social media world is taking a toll on people’s minds but if you are here for the greater good, you have to keep hustling.
