Have you ever noticed that when you buy something on Amazon you automatically start getting these banner ads of products that are closely related? You don’t really have to buy anything. Let’s say you simply searched for “sports shoes” on Google or Amazon and you might suddenly find multiple ads of shoes that are similar in style. That’s artificial intelligence working behind the scenes.
Artificial intelligence is not a future technology anymore, it has proven its merit in predicting consumer behavior. That’s why the ads and the “suggestions” we see online seem much more relevant now than it used to be a decade ago. As the competition to rank higher and get more organic traffic grows fiercer, strategies such as backlinking and targeting keywords can only generate moderately satisfying results.
How Artificial Intelligence is Transforming Digital Marketing?
When it comes to analyzing huge amounts of data, artificial intelligence has us humans beat. Artificial intelligence marketing helps
AI not only helps marketers analyze consumer needs and target ads accordingly, but it also does a pretty good job of detecting what consumers might need in the future. For example, if you bought a ski mask, and a beanie, the AI may assume you are going to also need a winter jacket or a ski jacket and start showing you those ads.
5 Ways AI is Changing the Landscape of
Enhanced Competitor Analysis
Competitor analysis is not a new
Artificial Intelligence Makes Digital Marketing More Affordable
Let’s not lose sight of the fact why AI in
Enhanced Performance Analysis
A significant portion of
AI Chatbots that Provide 24-Hour Customer Support
Google ranks pages by relevancy and the way it does that is by tracking the number of minutes users spend on a website. For example, if a user searches for “Christmas decorations” on Google and spends a lot of time browsing the many pages of a particular site, it tells Google that the site is relevant for people who are searching for Christmas items.
Now, what negatively impacts search ranking is the bounce rate. This is when users go to a site and then instantly go back to the search page. This happens when the user is not satisfied with the content or if they don’t find answers to certain questions. This is where AI chatbots come in. By incorporating AI chatbots, websites can answer customer inquiries 24X7. This means customers are likely to spend more time as they get their questions answered.
AI-Powered chatbots can have conversations with users that genuinely feel real. That’s because they can understand the true meaning behind every query instead of just looking for keywords. Most users interacting with advanced AI chatbots don’t realize they are actually chatting with a robot. The fact that they instantly get their queries resolved also enhances the user experience and motivates them to make a purchase.
Automation of Mundane
AI is taking over tasks that are mundane and repetitive and leaving the actual intelligent work to human
Many of the routine
Artificial Intelligence – Deposit Photos