Many people don’t realize that email deliverability is dependent on several factors. The From address, the content of the email, and who you are sending it to all contribute to whether or not your emails make it into inboxes. This article will discuss six strategies for improving your eCommerce email marketing so that more of your messages get seen by customers.
Use a Recognizable Sender Address
One of the easiest ways to improve your email deliverability is using a recognizable sender address. This means using an email address that customers will recognize and trust, such as firstname.lastname@example.org rather than email@example.com. Customers are more likely to open emails from familiar senders, so it’s important to use an address that they will recognize.
The first thing a customer sees when they open their inbox is the From address. If this isn’t correct, it could mean your email never reaches them at all. Make sure that you have a customer’s first name and last name in the From field so that they know who is sending them messages After all, customers prefer to hear from people they know and trust.
Use a Customer’s First Name in the From Address
When customers order products on an eCommerce site, their first and last name is usually used to create their account or log in information. This means that if you have a customer’s email address, then you also have their first and last name. A great way to improve the From address is by using a customer’s first name as it shows that you, as a company, know them as an individual as opposed to just as another email on your list.
Send from a Verified Domain
Another way to ensure your emails make it into customer inboxes is by sending them from a verified domain. This means that you will need to register your email domain and prove who you are by providing a phone number, physical address, and other verification information. When you send an email from a not verified domain, there is a higher chance that it will be marked as spam. By verifying your domain with ISPs, you can help ensure that your messages reach their intended recipients.
Create an Engaging Email Template
To improve your email deliverability, it’s also important to create an engaging email template. This means using a layout that is easy to read and includes attractive visuals. It is important to use large fonts and a clean layout that will be appealing to your customers. It’s also a good idea to include links in the email so that customers can easily navigate to your website. Be sure to test different templates to see which ones generate the best response rates. Also, make sure your content is optimized for mobile devices, as more and more people are reading emails on their phones and tablets.
Optimize Images and Content for Mobile Devices
Speaking of mobile devices, another way to improve your email deliverability is by optimizing your images and content for those platforms. Many people now access their emails via smartphones and tablets, so it’s important to make sure your messages look good on smaller screens. This means using a responsive design for your email template and optimizing your images and content for mobile devices. You can add descriptive, clickable images and include brief text descriptions of the visuals.
Test Different Subject Lines to See What Works Best
In addition to using a recognizable sender address and optimizing your content for mobile devices, you can also improve email deliverability by testing different subject lines. This is especially important if you are marketing to an international audience. You may have noticed that people in other countries often use slightly different languages when they speak English, so it’s essential to test various phrases to see which ones generate the best response rates.
Monitor Your Open and Click-Through Rates
Finally, another way to improve your email deliverability is regularly monitoring your open and click-through rates. By doing this regularly, you will see what types of content drive the best response rates. You can then use that information to create more content types and create future emails for your customers, which helps improve deliverability and ensures that more people open up your messages.
The Importance of Email Deliverability
When you work to improve your email deliverability, you will see better results when it comes to engaging existing customers and attracting new ones. By following the tips outlined in this article, you can create emails that generate higher open rates and improved click-through rates. This helps drive revenue through your eCommerce website by creating loyal customer bases for your business.
As you can see, email deliverability is extremely important for sending eCommerce messages to potential and existing customers. Thanks to the tips outlined in this article, you should have all the information you need to improve your email deliverability and reach more people with your messages. You can then use that information to create emails that generate higher open rates and improved click-through rates, which helps drive revenue through your eCommerce website by creating loyal customer bases for your business.
In conclusion, it is important to remember that email deliverability continues to be a challenge for marketers. At the same time, many small changes can have big impacts on how your emails are received and interacted with by recipients. By using these tips, you will be better equipped to increase sales from your marketing campaigns through improved engagement rates and higher open rates. This article has given you some helpful strategies that can help improve customer loyalty while also boosting your business’s overall revenue generation potential online. We hope this information has been useful!