For any business, a website is a must these days. If you are a business owner, the first thing that people will ask you once they come to know about your company is your website address. When you are establishing a business, it is best to include in your “must do list” a website. However, you need to follow a few specific steps while planning the design of your start up’s website. Different colors, shades, logo and others need to be properly planned to ensure that the site is able to attract the attention of future visitors. Get your start up running with a quality website design, not a thrown together website.
#1. Keep the Website Simple
This is probably the most important thing that you need to keep in mind. The website should be simple, easy to use for visitors. Plan the navigation with prudence, so that it can be user friendly. A large number of websites these days prefer stationary navigation tool bars. This ensures that you have all the primary links for navigation accessible at all times and from all corners of the website.
#2. Depend on a Designer Co-founder
If you do not have any professional experience in the field of website designing, don’t try to design the website yourself. It is always advisable to get it done by experienced professionals. You can hire a designer co-founder for that purpose. Don’t have a designer in your company? You can always outsource the task to an external designing agency or an individual as well. No matter what you do, you need to ensure that the site is designed by a designer who is good enough to make your potential clients interested. However, you will need to keep an eye on the design done by them and follow certain steps to ensure that the website of your start up makes visitors return time and again.
#3. Collaborate with Professional Website Builders
Proper collaboration is the key to any success in the world of business. If you do not have expertise in designing or website building, you need to create a team for that. If you do not want to recruit designers, you can always outsource the job. Collaborate with other companies or service providers to get your work done. This is likely to help you in the long run. You will be able to create a professional looking website at the very beginning, which will play a major role in helping you attract more and more visitors. This, in turn, is expected to translate into increased revenues and business growth.
#4. Create a List of Your Offerings
It has been revealed through the years that it is best to offer the features of your business in lists. However, the question remains: how should the list be? This is where the designing aspect will come in. You should do a bit of research to ensure that the design appeals to visitors, thus making them return to the website time and again. And if you are not a professional designer, you will need to gain assistance of those offering professional assistance in designing.
#5. Make a Responsive Website
These days, you cannot expect your audience to view your website from only their computer. Over the last few years, the popularity of mobile devices and their access to the internet has increased significantly. Hence, it is essential for you to create a responsive version of your website. It is always better to start with a responsive design, as it will ensure that your website can be accessed from mobile devices from day one. This will help increase retention and conversion of visitors, as your website will be perfectly suited for the mobile audience as well. This, in turn, will also help to increase potential revenues to a certain extent.
#6. Create a Logo and Establish Your Brand
The most difficult task that any startup company faces is in establishing its brand. Ensure that your website plays a positive part in helping you create a brand identity for your business. Try to create a logo, which helps you stand out in the crowd. But do not limit the presence of your logo or brand identity to only the top corner of your home page. Instead, you should try to integrate the brand in every corner of your business website. Besides, your logo also needs to be perfectly designed to inspire brand recall. Moreover, the designing also needs your intervention at times. You should choose the colors that best suit the nature and objectives of your business.
When you are planning to start a business, it is important to think of a proper design for the website. This design will not only play an important role in marketing your products and services as well as increase your revenues, but also help you establish your brand. In fact, it should help you set a recall value for your brand. Thus, the design of the business website needs proper attention from your end, as it will be one of the most important components to help you prosper online.
Images: “Web design project diagram with computer keyboard/ Shutterstock.com“
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