Ladies and gentlemen, we are now in the year 2014 and search engine optimization (SEO) is already widely known as one of the latest marketing techniques. While many companies are scrambling to be on the top spot of Google (some only just started to be ‘online’), search engine optimization is no ‘walk in the park’.
The term search engine marketing is there for a reason and just like any marketing techniques out there, you need top notch planning and strategy to start on the right path.
- Looking for first page ranking on Google
- Short time period
- Targeting for fast results
Of course, I would be lying to you if I said that you could hit the top rank in a very short time period, unless using some serious black hat techniques. On top of that, hiring an
So, the biggest question is how could you save that amount of money but still be successful in ranking?
Important note: This article serves as a guideline for starting any basic
#1. You need time, a lot of it
The first step, above everything, is time. I totally understand if you are wondering how
I tell this to all my clients;
#2. Don’t be afraid of S-E-O
Allow me to share a real life story with you. One my clients is absolutely fanatic about negative
Don’t get me wrong as this is a pure example of what some of us are really afraid of. In today’s world, there is a very thin line between the white, black and even grey hat
#3. Do you really need an
Thinking of hiring an
As a matter of fact, you could probably save more money hiring a full time content writer and a marketer than an
If you are lacking in time (step 1) or afraid of doing the wrong thing (step 2), then there is a chance that you need assistance from a search engine consultancy.
#4. The importance of having a clear picture in mind
Disclaimer: This point is discussed on a general basis as each
Let’s assume that you are looking for an
Some agencies out there offer Pay Per Use basis where it adds up each service that you require. If you are budget conscious, you could save a lot of money by eliminating services you don’t need. If you are planning to save thousands of dollars in
Of course, bear in mind that the goals given must be achievable and logical, or else you are going to waste both time and money (plus the higher chance of going into the dark side of
#5. Do-It-Yourself, Mr McGuire
Feeling adventurous? To be honest,
When it comes to search engine optimization, there are several tools you need which are:
- Keyword research tools
- Keyword tracking tools
- Website optimization tools
Keyword research is important and this is probably the first step when it comes to planning an
- Determine the general keywords you are targeting
- List down a number of related or long tail keywords
- [Optional] Check the chance of ranking a specific keyword from point #2
- Use the keywords found in your upcoming content writing
The above four steps are just icing on the cake. Although the whole
Important note: SEO tools like these can only bring you that far. You would still need to know how to utilize them to your best advantage.
#6. Tracking the results
Search engine optimization is not an overnight job. In fact, consistency is the keyword here and thus I know some sites only see the ‘growth’ in search traffic after months of hard work. If you are running a small to medium size enterprise with less than 50 targeted keywords, there are tons of free tools which you can use and probably save you some money.
The process of tracking is tedious and I usually do it only once a week. The reason behind this is pretty straight forward; Google doesn’t update these rankings immediately. At times, it would take me around a month or so to finally see the results.
Over to you
With the above steps, you are probably on your way to starting your own
Do you perform your own
Images: “An illustration featuring a laptop computer with SEO concept and a magnifying glass in front of the laptop / Shutterstock.com“
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