Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

5 Ways To Grow Your Business As Your Clients Grow Theirs

By Mark Breen Published January 16, 2014 Updated December 1, 2022

I bet you have aspirations to grow your business. Of course you do. Well, you can bet that your clients have aspirations to grow their businesses too. Here’s how to make sure you’ll still be working with your clients when they’re bigger.

Value the clients you already have

It can sometimes be all too easy to get caught up in focusing on getting in more and more clients. That’s the key to growth, right? You need to have loads of clients and be constantly adding more. I would say no, not necessarily.

Business people will often quote how much it costs in time and effort and resources to secure a new client. It’s a metric we like. The price of new business.

What about the value of retained and developing business? To my mind that’s an oft-forgotten one that is at the core of this blog post. Your small clients today may well be your bigger clients tomorrow.

Think about that. You’ve already put in the time and effort to get them as a client. Now you need to hold on to them and do what you can to help them grow. As they grow, you then look to grow with them.

5 ways to grow with them

#1. Treat them like they’re already a big client

This may seem like common sense and if it does then congratulations, as you’re ahead of the curve. Too many people treat their clients differently depending on what they’re worth to them at the time. Don’t do that. They may well grow to be that big client you should have been treating them as.

#2. Talk to them

Talk to your clients. Don’t just talk to them when they contact you because they need something. Talk to them anyway. Be the company who takes an interest in what they’re doing beyond simply what they may want you to do for them. Perhaps they have an issue and you know just the company to help them out? Or maybe they’re experiencing something you experienced with your own business and you can offer some advice. You won’t know if you don’t talk to them.

#3. Share with them

Develop a rapport with your clients to the point that you can share your own business challenges with them. If you learn to value them as a source of advice or referral then you’re moving away from a standard client-supplier relationship. That will likely help you BOTH grow.

#4. Be a partner, not a supplier

I work in the events industry and in our industry this is a huge thing. One of the ways we set our business apart is by looking at ourselves as a client’s partner, not their supplier. That may seem a bit fluffy but it makes a practical difference. It’s a mindset and, while it may seem like a subtle difference, it’s a huge thing. Clients feel and value the difference.

#5. Be nice

I get some stick for this one but I stand by it. Being genuinely nice goes a long way. I’ve spoken about the value of being nice at various business and networking events and it’s amazing how many people don’t see niceness in their own industries. I describe the little things we do to be nice to people (not just clients) and am generally met with shocked faces. People just aren’t used to other people being nice to them. It’s sad but it’s also an opportunity for you to set your business apart from the rest.

The bottom line

A business that grows will recognise the things and people that helped them to grow. If they’re growing then they’ve hit on a winning formula, to some degree, and will likely want to stick with those that have helped them to. That’s just logic.

The 5 points above aren’t revolutionary by any means.  They’re also not hard things to do so ask yourself this – why would you NOT be doing them when they’re easy to do and could actually help you grow your business? Exactly.

Images:  “life in your hands  / Shutterstock.com“

__________________________________________________________________________________

Connect with Tweak Your Biz:

                     

Would you like to write for Tweak Your Biz?

Tweak Your Biz is an international, business advice community and online publication. Today it is read by over 140,000 business people each month (unique visitors, Google Analytics, December, 2013). See our review of 2013 for more information. 

An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.

Want to get your business featured on Tweak Your Biz? Check out #TYBspotlight.

Posted in Management

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

Mark Breen

Mark is Co-Founder & Senior Partner of Cuckoo Events. He's an Event Controller, Safety Officer, SAGE Business Expert and a regular blogger both on www.cuckoo.ie and his own website www.markbreen.ie. Mark believes passionately that you can succeed in business and be nice while you do it. He enjoys engaging with other small business owners and sharing knowledge & experiences.

Visit author linkedin pageVisit author twitter pageContact author via email

View all posts by Mark Breen

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required
Contents
Value the clients you already have
5 ways to grow with them
#1. Treat them like they’re already a big client
#2. Talk to them
#3. Share with them
#4. Be a partner, not a supplier
#5. Be nice
The bottom line
Connect with Tweak Your Biz:

Related Articles

Business
Management

Best 12 LMS Features for Restaurants Staff Training That Reduces Turnover

Andrew Larson August 14, 2025
Business
Management

BetterHelp Therapist Licensing Verification: How the Platform Ensures Professional Standards Across All 50 States

Hanna Kim August 12, 2025
Business
Management

Risk Management 101: The Key to Effective Project Management

Ernest Ragsdill August 11, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz
Sign For Our Newsletter To Get Actionable Business Advice
[email protected]