You have started a business and you want it to flourish. It’s surely a great idea. But have you thought about the ways you should do it? Have you thought about the marketing procedures that you should adopt for your business? These are, no doubt, the most important things you can perform to help your business to move a few steps forward. And these days, when you are planning the marketing for your business, you can’t keep online marketing away. You need to think about various ways to include online marketing. One of the most effective ways is to depend on Twitter marketing.
Not Getting Results from Twitter Marketing?
Have you been already using Twitter to spread the word about your business?
A lot of companies depend on this microblogging platform a lot to spread the word about their business and acquire more customers. But even if you are using Twitter already, you might not be satisfied with the results. You might have found that you are not getting enough returns from the efforts you are putting in. So, you are planning not to continue your marketing on Twitter.
But wait. This might be one of the worst decisions you might take. Instead, just check whether you are getting it wrong somewhere. There are a few common mistakes that might affect the results of your Twitter marketing. Are you committing any of those?
How to Get Rid of Twitter Marketing Mistakes?
Here are a few tips that can help you get more out of your Twitter marketing.
#1. Reduce the Number of Links in Tweets
Have you been using lots of links in your tweets? That can be a major reason why you are not getting enough engagement in your Twitter marketing efforts. Although it might seem otherwise, but it has been observed that Twitter engagement increases significantly if you are not sharing any link in your tweets.
Why is this happening?
This is primarily because the Twitter followers do not want to find only links. Instead, they would like to see Twitter as a platform to engage more with you. Besides, the less links, the more people are likely to click. This will help your business to get more website visitors, who can be converted into customers.
#2. Add Attractive Images
It’s true that tweets with less links enhance engagement. But not so for the images. They are a major tool that can help your Twitter marketing procedure to move forward.
Images are known to attract the attention of viewers from the word go. Moreover, you must have heard the age-old adage: a picture speaks a thousand words. This feature of a picture can come in really handy when you are using a micro-blogging platform, such as Twitter.
Want to know why?
Because the images can help you communicate more with your audience, even if you can’t use more than 140 characters while writing the text.
So, you need to take a few extra steps to ensure that the images that you are tweeting are relevant and have the maximum impact. For this, you will need to do a bit of research and use various tools, such as Twitshot and others, to find the right images for your tweets. They will make it easier for your tweets to attract the attention of current and potential customers, which, in turn, will increase conversion.
Adding images helps especially when you are tweeting the links to some content.
Have you been using Twitter for quite some time now? Then you must be aware of one thing: using Twitter in the most effective manner is all about using the right hashtags. So, when you are planning to use Twitter for marketing, you will need to select the right hashtags.
What’s the best way to create the most effective hashtags?
You will have to do a bit of research for this. You can use the best tools, such as Sprout Social, Hashtagify.me, and so on, to find the right hashtags. It will help customers find your business when they search with the right keywords. When you are creating hashtags for your business, you can either use the most popular hashtags, which are already in use, or you can create new hashtags by combining a few of the used hashtags. Remember, getting the right hashtags are sure to make your business more visible online.
#4. Follow the Correct Format of Tweets
Tweets have a proper format. And if you don’t follow them, you are likely to find that your tweets are not performing according to your expectations. So, it is essential for you to ensure that you are not missing out on the right format.
So, what should your tweets be like?
Here’s a quick look at how the tweet should look like from the beginning till the end:
- Text
- Link
- Attribution (if applicable)
- Appropriate hashtags
- Relevant image
However, you can also play with the composition of the image a bit as well. For example, in place of simple text, you can use quotes or even a question.
#5. Offer Some Value through Tweets
Are you providing some value to your audience with the tweets? Remember, flat and bland tweets don’t perform well. They lack the cutting edge. So, it is essential to provide some value to the customers with your tweets.
What can it be?
You can provide the solution to some problem. Even a few tips to perform some tasks can come in handy for customers. So, they make good tweets. The more your audience get solutions or interesting stuff from your tweets, the more they are likely to retweet it. And if they do, it will help to spread the word about your business without much hassle.
If you want to market your business online and spread the word, you just can’t keep Twitter from your schedule. But using it like an amateur won’t help. So, it is better to follow these tips to get the most out of Twitter marketing for your business.
Images: ”Johor, Malaysia – Jun 17, 2014: Follow us on Twitter icon on computer screen, Twitter is a popular free social networking website in the world, Jun 17, 2014 in Johor, Malaysia. /Shutterstock.com“
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