Content plays a very pivotal role in search engine optimization (SEO). Search engines are always trying to identify pages and websites that contain relevant and informative content that can interest online visitors. They reward such sites or pages by providing them higher rankings in search results resulting in greater visibility and traffic.
Content writers therefore must understand the importance of good content in making
Content writers who are interested in making a career in
#1. Content is the King in
Content writers always write for their audience. However, when it comes to
So, content writers must follow a few simple tips to impress online visitors with their content:-
- Create relevant, crisp and catchy headlines or topics to instantly grab readers’ attention.
- If possible, try to include attention-grabbing phrases and statistics in headlines.
- Write with a purpose; share facts, discuss latest trends in the industry; address people’s queries or concerns.
- The primary purpose of
SEOcontent is to generate traffic; so write in-depth, thoughtful and insightful content after thorough research on the given subject.
- Avoid writing short, superficial and shallow content as it can neither impress audience nor search engines.
#2. Optimal keyword use is important for effective
Keywords have always served as a parameter for search engines to rank content pages and sites. In order to prevent unnecessary keyword stuffing and provide users with more relevant and authentic content, search engines are continuously fine-tuning their algorithms. Today, the focus has shifted from keyword density to optimal keywords use wherein content follows a natural flow with relevant keywords and phrases being placed organically wherever applicable.
Search engines have also started identifying and acknowledging the use of related keywords, synonyms or grammatical variations in keywords in a content piece. Such a practice helps in eliminating the monotony of using the same set of keywords multiple times and thus makes the content more interesting and relevant. Search engines notice such content and also reward them.
#3. Easy readability is a must in
Long articles and posts with insightful content are always rewarded in
Easy readability can be ensured through following:
- Keep your paragraphs short and crisp; long paragraphs often intimidate readers
- Try to include interesting sub-headings
- Use bulleted lists wherever applicable
- Highlight important phrases or words in bold or italics
#4. Versatile content gets more attention in
With the advent of online marketing and
Inclusion of images, graphics, charts, diagrams or graphs makes a content piece visually appealing, purposeful and informative, and gets it noticed by both search engines and users. However, it is important to remember that unlike human users, search engines cannot interpret or comprehend an image. So, images or pictures or any visual depiction in the content must be accompanied by alt-text.
#5. Content plagiarism is heavily penalized in
Google and other search engines penalize pages and sites that contain duplicate or plagiarized content. The effectiveness of
For example, Google’s Panda Algorithm updates target sites and pages containing duplicate, poorly written, irrelevant and shallow content. Sometimes, an entire site may also get penalized due to poor or plagiarized content. As a result of such penalties, a site may lose all its rankings and traffic thus negating months’ long
SEO involves several techniques, strategies and tactics. But, there is no replacement for good content in
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