Youtube is finally here to stay. From its first video uploaded in the first quarter of 2005, the number of its users has grown to about 1.3 billion, making it one of the most popular websites, and a phenomenon to be reckoned with globally.
While this might seem generic, there are verifiable facts which show that the social media platform is indeed a force to reckon with worldwide. According to
Here are some statistics to start with:
- YouTube available in 88 countries and 76 languages
- Over 1.5 billion monthly active users (amount to almost 1/3 of the Internet)
- Over 500 hours of videos are uploaded every minute
- 1 billion hours of YouTube are watched per day
- 25-44 age group watched the most YouTube videos
- 40% of YouTube view come from mobile devices
How YouTube Affects An Online Brand
If you’re a business, wishing to achieve great results with your brand, you need to pay close attention to YouTube. This is so because most millennials now prefer to stream and watch videos online, than reading content. Also, the platform provides an opportunity to describe in detail how a particular task is being carried out, stimulate people’s interests, and so much more. According to this report, about 300 hours of video are uploaded on YouTube every minute, and almost 5 billion videos are watched on the platform every single day. This means that the audience which your brand seeks are waiting on YouTube, all you need to do is to follow some hacks that can enhance your success.
In this post, I will show you five simple hacks that can help you create a popular brand on YouTube.
5 Simple Hacks To Creating A Popular Brand On YouTube
If you’re a brand seeking to leverage the popularity of YouTube to sprout your business and become a popular brand too, here are five simple ways to go about it.
#1. Design Your Brand
This is the first step needed to create a popular YouTube brand. In designing your brand, you need to own a YouTube channel hosted on the platform. This is where you post all the videos, get feedback, and achieve your desired results. After creating a channel, you need to design the kind of brand you want. Here, you have to ensure that it’s not only professional but also solves a particular problem. Take for instance, if you’re a Yoga start-up which wants to become popular on YouTube. All you need to do in this case is to design a brand that tells people about Yoga, its benefits, and possibly teach some Yoga lessons.
#2. Promote Your Brand
Once you have finalized creating outstanding videos for branding on YouTube, the next step is to promote your videos across your channel so that more and more viewers can see your video and know about you and your business. One mistake most YouTubers make is to create a channel and leave it like that, yet expect people to visit, watch and share their videos. Truth is, if you do so, it’ll be difficult to achieve any results at all. In attracting more real subscribers to your YouTube channel, you need to promote your brand. Tell your social media followers about it, advertise it, send out promotional articles, announce it on your website, and so on. When you promote your brand in this way, you’ll become more popular with time.
#3. Go Technical
The Internet consists of a lot of technicalities, and if you know your way around it, you’ll become a guru in no time. Similarly on YouTube, being technical is a sure-fire way to achieve relative success fast. One of the ways to go about this is to tag your videos appropriately. When you do, it’ll show up in searches, and more people will know more about your brand. In the same vein, you should work more on the video’s description professionally.
To do this, you need to understand the basics of YouTube SEO, and how it affects an online brand on the platform. When it comes to YouTube
#4. Be Unique
There are millions of YouTube channels today striving for relevance and popularity. In fact, for every niche you mention, there are thousands of YouTubers who also share their thoughts on the same theme/topic. In order to create a popular brand, you need to create a unique angle to a particular topic. For instance, you can decide that for every episode of your show, you’ll spend only five minutes. When you’re consistent with the number of minutes, you’ll become known with that. Similarly, you can create your videos to be witty, academic and so on.
#5. Stand On The Shoulders Of Giants
What happens if Donald Trump decides to share a video from your YouTube channel. I’m sure your brand won’t remain the same. While getting the US president to share your videos might be impossible, you can leverage popular names, and influential social media personnel to do that for you. When you do this, you stand on their shoulder, to become more popular.
YouTube is an amazing platform for individuals, brands, and businesses. With the increasing number of its users, it’s becoming a herculean task to create a popular brand on it. These simple hacks will help you to easily create a popular YouTube brand in no time.