Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

4 Tips To Make Your Marketing Campaign Count With Keywords

By Lucy Harper Published July 4, 2013 Updated October 2, 2022

There’s marketing, and then there’s marketing. If you want to get the most out of your marketing efforts, it’s vital to tailor it to your potential customer base. The point of a marketing campaign is to attract new customers and entice previous ones to return. In addition to knowing your customer base, it’s beneficial to know what they’re searching for.

A marketing team can help you determine this by studying your business’s demographics. Once you understand who you’re gearing your marketing campaigns to and how you can help consumers, you can start making your marketing count by using keywords purposefully.

The Why’s and How’s of Keywords in Marketing

Similar to the need for keywords in website content, the use of keywords in marketing helps consumers find your business blog posts, Facebook statuses and Tweets. Smart keyword use helps a website rise in the ranks of search results, and the same principle applies to social media marketing. If you’re marketing efforts aren’t producing the results you hoped for, it might be time to analyze your keyword usage. The following steps will assist you fine-tune keyword usage to increase marketing results.

# 1. Get specific with the topic

Increased use of social media by consumers has made keyword searches even more specific than they used to be. This means that you need to be specific on your end if you want your marketing efforts to lead savvy consumers back to your business. Instead of “summer dresses”, try “cotton floral summer dresses”.

# 2. Check out the competition

Once you’ve determined which keywords you’d like to use, plug them into a search engine and see what comes up in the results. By doing this you can see what the consumer will see and who you’ll be competing with. Take the time to check out the competition so you can come out ahead with your marketing.

# 3. Use keyword tools

Keyword tools, such as those made available by Google, will help you come up with variations on your keywords. Additionally, tools such as these show you how many people search under each variation so you can maximize your results.

# 4. Analyze results

Once your keywords have been put to use, it’s time to see if they’re helping you produce the desired results. Analysis will show you which keywords are driving traffic and which aren’t. Use this data to increase use of effective keywords and eliminate those that aren’t boosting your marketing efforts.

Marketing with a Focus

When you create your marketing campaign with specific keywords in mind, you’ll find that you feel guided by those keywords. Your marketing efforts will become more focused and directed, resulting in specific action on the part of the consumer.

Ambiguous social media marketing may appeal to a wider audience, but it won’t tap into the specific interests and needs that drive sales. As you appeal to the specific demands of your potential customer base, you’ll find that more of the consumers visiting your website or store are converting to paying customers.

Did you like this article?  

Tweak Your Biz

  1. Please share it with your network, we’d really appreciate it! 
  2. Would you like to write for Tweak Your Biz? Or sign up for our RSS?
  3. An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.

Connect with Tweak Your Biz on:                      

Images:  ”Keywords. Words cloud on deep blue background.  / Shutterstock.com“

Posted in Marketing

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

Lucy Harper

Lucy Harper is an experienced blogger and social media and content specialist at Touchpoint Digital - a full service digital advertising agency that specializes in offering social media campaigns and digital marketing services -

Contact author via email

View all posts by Lucy Harper

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required
Contents
The Why’s and How’s of Keywords in Marketing
# 1. Get specific with the topic
# 2. Check out the competition
# 3. Use keyword tools
# 4. Analyze results
Marketing with a Focus

Related Articles

Marketing
Technology

Show Up in AI Overviews with Yelp SEO

James Harding August 7, 2025
Business
Marketing

5 Key Marketing Lessons B2B Brands Can Learn From D2C Marketers

Garrett Smith July 30, 2025
Marketing

How to Use Coupons Effectively in Your Marketing Strategy?

Chad Wyatt July 9, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz
Sign For Our Newsletter To Get Actionable Business Advice
[email protected]