Hey, SEO gurus and those who are just starting to explore the principles of search engine optimization! In today’s article, we’re going to talk about what link building services are and how to avoid running into serious problems in this field. Specifically, we’ll cover these aspects:
- Risk analysis when using link building services.
- How to figure out if a link building service is actually working or just draining the business’s funds?
- 4 popular link building services in 2024.
Let’s go!
What Are Link Building Services?
Let’s start from the beginning. 93.8% of link-building specialists say that the quality of links is more important than their quantity. Building high-quality links is a solid and, we want to emphasize, effective strategy that draws attention to your website from search engines, boosting its authority. To hit the top spots on Google for your target keywords, content and backlinks stand out as the two key game-changers. The idea is to have other sites “linking” to yours as an expert in a specific field.
However, 52.3% of digital marketers claim that link building is the most challenging part of SEO. That’s why new services aiming to “simplify” these tasks are popping up like mushrooms after rain. But do they all really help?
Based on what we’ve been through, a bunch of these services are just a bust, doing more harm than good, or basically just siphoning off our cash. On the flip side, some really make our work easier or excellently execute tasks on our behalf. But getting the lowdown on what’s beneficial for our SEO metrics and what’s a dud takes some serious know-how. Next, we’ll share what to pay special attention to and what to be cautious about when choosing a service.
A Warning About Link Building Services
Now that we’ve covered the basics, it’s time to talk about the shady side of this process. Some ‘heroes’ in the market offer link building services that can seriously undermine your efforts and make things even worse. Let’s discover a few sketchy areas.
Avoid services offering site lists
There are sketchy services offering lists of sites for link building. Sounds tempting, doesn’t it? However, proceed with caution! These lists may be overused and exploited by many. This will make your strategy less unique.
Sites with ‘Write for Us’ sections
If a site has a ‘Write for Us’ section, don’t get too excited. It could mean the owner is looking for any content, and your link might lose its weight. Such content could be of very low quality, attracting minimal organic traffic.
Getting a lengthy document with writing rules and a heads-up that it’s gonna get checked by a proofreader and editor before going live? That’s a thumbs-up. It means the site cares about its rep and dishes out top-notch content. So, chances are, it’ll pull in some legit traffic.
Avoid links from sites with no search traffic
Honestly, why bother with links from sites no one visits? Such links won’t add to your authority. Make sure to verify the site’s search traffic before getting involved. If acquiring a link seems effortless, it’s likely not a quality link. Processes on such sites often go way too smoothly, which should raise a red flag.
4 Best Link Building Services for 2024
And now, let’s shift gears to a more practical discussion. In this section, we want to shed light on four popular services. Some of them will undoubtedly meet your expectations, while others might turn out to be a massive letdown, draining your funds without providing any real value in return. Alright, let’s dig into this a bit more now!
Editorial.Link
Editorial.Link is a link-building services that strictly adheres to “white hat” methods of link building. There will be no shady dealings with this team. Their approach is safe for your link profile, without any useless clutter.
They don’t mess around with dubious resources. Their team has connections with sites of real businesses: like venngage.com, zapier.com, hubspot.com,hive.com, hostpapa.com, mageplaza.com, and other cool resources. These are the kind of places where getting a link is an art form. The harder it is to get a link, the more valuable it becomes. So forget about cloning your links – competitors won’t be able to pull that off.
The price for a link starts at $350 and can go up. But don’t worry – you only pay after you’re satisfied that all the details meet your expectations. Editorial Link guarantees that they’ll confirm all the details with you before you make any payment. So you don’t need to worry about any surprises.
Check out pricing packages they offer:
Alright, let’s cut to the chase on the reviews. Editorial.Link isn’t just talking the talk; real users are giving them top scores. Check it out yourself on Clutch and G2.
Well, Editorial.Link is solid, gets the job done, and won’t give you a headache. So, if you’re looking for links that deliver real results like increased traffic, keywords, and DR, then these are exactly the tasks this team excels at.
HARO
HARO is a platform where journalists and content sources from around the world come together. You need to know its starting point – helpareporter.com.
- How does it work? When journalists write articles, they usually cite their sources. This is your chance! HARO allows you to be that source. If a journalist needs an expert and a comment from them, they can request it through HARO. So, instead of searching for sources themselves, journalists can let the sources find them.
- How can you get backlinks with HARO? The answer is simple: persuade journalists to use your expert response/comment and your website as a source for their materials. If your site fits the journalist’s request, your link may appear in the article.
- How to get started? By registering on HARO, you need to choose who you are – a journalist or a source. Obviously, you need the latter option. You should also subscribe to categories that match your area of interest. This will determine which requests will come to you.
To stand out among the competition, you’ve got to present yourself as an expert. That’s precisely what journalists are looking for. They’re not interested in getting the average Joe’s opinion on quantum physics or demographic issues. Personalizing your responses – that’s your best weapon, tried and tested by us. It creates a more personal connection with journalists and helps your responses shine among the rest.
And most importantly! The quicker you respond to requests, the higher the chance that a journalist will choose you as a source. So, it’s all like a race – the first one at the finish line gets the bonus.
Working with HARO isn’t that easy. You gotta be quick, shoot out expert responses, keep the journalist connections alive (they might hit you up directly as the go-to expert later). That’s why many entrust this work to professionals. Moreover, the main downside is waiting. Sometimes it stretches into weeks, or even months, till a journalist crafts an article and drops it on the site. But you genuinely have the potential to get a link from Forbes (our team managed to secure our first link from this source thanks to HARO) or from other equally impressive sites.
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full-service digital marketing agency offering services such as:
- SEO
- PPC
- Social media management
- Web design
- Link building
It was founded in 2005 in Arlington, Texas. Over time, Thrive Internet Marketing has become one of the leading digital marketing agencies in the country. Their killer portfolio, years of experience, and spot on the Inc. 5000 list of fastest-growing companies are all proof of their knack for using digital marketing to supercharge client company growth.
But here’s the twist – even a well-respected agency like Thrive Internet Marketing has its downsides. Some user reviews throw around claims of dishonesty and, at times, outright fraud. Users claim that previously earned links are presented as ones the agency obtained for them. For a fee, of course.
Their gray hat link building methods attract particular attention. One client noted that after six months of working with Thrive Internet Marketing, their site was still not fully optimized. No keywords made it into the top 10, visibility dropped by half, and the target ROI was achieved only after two months. These facts suggest that the Thrive Internet Marketing Agency team does not always adhere to the ideals of white link building, resulting in highly questionable results.
Thus, when choosing Thrive Internet Marketing Agency, despite their shining reputation, it’s worth considering the darker sides of their approach to link building. Sometimes the sparkle of the agency you’re choosing isn’t as bright as it seems at first glance.
Fiverr
Head over to Fiverr and search for “Guest Posting Services” or “Link Building Services.” You’ll find a plethora of options, and surprisingly, for mere pennies. Tempting, isn’t it? Why shell out $350-1000 for a link to a major agency when you can get a dozen for a fraction of the cost? But remember, you get what you pay for.
Most often, these are platforms where anyone can attach their link or blogs where anyone can publish unoriginal articles that won’t even pass moderation. And what’s the result for your SEO?
At best – zero. These links will turn into clutter in your link profile, and they certainly won’t drive traffic to your site. Google will simply ignore them (if you’re lucky).
But if you venture into this dark forest, Google might send you a “letter of happiness” and impose sanctions.
Easily obtained links are bad and useless links. Remember this and don’t let cheap offers on Fiverr cloud your judgment. After all, quality is always more important than quantity, especially when it comes to caring for the health of your site and its reputation in the eyes of search engines.
Conclusion
So, today, link building services are popping up like crazy due to the growing demand. How do you figure out which ones actually work and which ones are just money pits? Well, you’ve got two options: either test them yourself or trust the experiences of others. The second choice saves you time and effort, and that’s why you can count on our know-how.
