The first thing that comes to everyone’s mind while hearing SEO is Google, followed by standard practices like optimizing and speeding up their websites. Then comes the need to create tons of web pages filled with useful information and engaging imagery. 

While these steps are of prime importance, SEO doesn’t necessarily stop there. It is best if you consider SEO as a regular practice like your daily exercise routine. It includes a good amount of polish, research work, and a lot of trial and error. 

Let’s look at three important SEO areas where many businesses or online marketers miss out for leveraging their immense potential to bring in long-term business.

Research and Utilize Websites with High Domain Authority 

Domain Authority (DA) is an internet measure that lets you understand how authentic and powerful a website is. Several factors collectively work to build a good reputation that eventually builds a good DA. The two most important factors are time and good SEO. 

While you might not be able to even get a score right off the bat, you can apply focused efforts to gain online traction with the right audience. Regular interactions and traffic will eventually get you on board and earn you a good score. Anywhere between 50-60 is considered good while giants such as Amazon and Facebook maintain their scores in the 95+ ballpark.

The best way to gain domain authority is to capitalize websites that already have great scores. This doesn’t necessarily mean social media. Of course, they have full scores but you need to spread your reach to niche platforms that have a good amount of user-generated content but are likely to accept content that caters to a narrower pool of content consumers. 

Doing so will take a good amount of research and blogger outreach efforts. SEO experts suggest that getting content on websites that have a moderately higher DA than yours that links back to your website can be equally or more effective than paid ads. Do what’s best for the former’s community and it will drive significant traffic to your website. Also, this minimizes the chances of your brand getting lost in the vastness of today’s content abundance.

Affiliate your Content

Publishing and advertising affiliated content is an effective roundabout way of gaining SEO traffic. It almost resembles Facebook or Google Ads. Platforms that offer affiliation services use fine-tuned algorithms that will cross-match your content with similar content all over the internet. Post that, they will place your content in a way that looks like suggested content from the same website. But technically, they are more or less sponsored posts. 

For instance, let’s say a lifestyle blog that features morning routines of famous fitness personalities has an affiliate platform embedded in their website. Also, suppose that your content revolves around vegan food options for breakfast, and you’ve marked the respective URL on the platform’s dashboard. 

Now, smart algorithms will find relevancies and place your content on the designated sections of the respective website, just like paid ads. This is a great way to generate relevant and valuable traffic. Also, these platforms offer tons of customization options that allow you to fine-tune your targeting.

A few examples would be Outbrain, Taboola and ZergNet. 

Do Video

Youtube is never going out of fashion. In fact, it is only seeing increased outright performance when it comes to effective video marketing. Not to mention its huge earning potential. Many businesses have been built and run by Youtube income alone. All these factors suggest just one thing- do video. 

Despite being the go-to for many brands for online marketing, video has become an online marketing necessity since 2016. The photo-video ratio on Instagram and Facebook was entirely different before that. The surge created by the likes of TikTok and Instagram Reels is no less than a marketing revolution.

Even better, YouTube doesn’t just generate cold traffic. The platform has proven to be capable of building strong communities with consistent efforts. You build rapport with your audience and conclude by asking them to check out your website and follow/subscribe to your channel. The standard Youtube practices make a whole lot of difference in performance when done right.

Now, the way you do this and bring traffic from YouTube is really easy. You create video-based content that’s on relevant and useful topics in an engaging way. 

Another perk of Youtube is the way its algorithm works. Youtube’s algorithm works differently than Google’s. In fact, it can be called the opposite. While getting reach on Google works slow and steady, if a video becomes viral within a 24-hour window, it can instantly rank at the top for the respective keyword. Not only is this good for channel performance and revenue, but it also drives amazing traffic to your website.

Bottom Line

You would be surprised to see how even the smallest of businesses that qualify as early birds in the SEO space rake in thousands of dollars worth of ROI through organic web traffic. Speaking of ROI, SEO is considered an online marketing tool that’s free of cost. 

However, the successful businesses mentioned above invest adequately in professional advice and the time required to make SEO efforts work in their favor. While you won’t incur costs as you’d with Facebook or Search Ads, it is always advised you make a sound investment in professional guidance and support for effective SEO. This way, you can ensure that you don’t miss out on the right tools and latest practices that can help you to attain timely results.