Content is the backbone of the Internet. Believe it or not, around found in their survey last year, 96% B2B decision-makers want content with more input and insight from industry leaders. That’s why brands need to level up their content marketing game and actually hire professional writers to produce content for them. There are many benefits to working with professional content writers and content marketers. In the following segments of this article, I’m going to list some of the more important ones: #1. Data Driven Efforts The main thing that separates professional content writers from amateur ones is the fact that their work is data-driven. Professional content writers don’t just write random stuff, publish it on their or their client’s blog and hope for the best. They don’t produce ad hoc articles they feel their targeted audience will love. No way. Professional content writers don’t really work like that. Their success isn’t dependent on pure dumb luck. They know that if you want to achieve success by writing and publishing content online, you have to plan your moves ahead, analyze performance, and learn what you need to do in order to constantly improve the overall quality of your content. Simply put, they know which KPIs you need to set and follow in order to boost your success rate in this department. Professional content writers understand that their job is to create resources for their employers, so they do everything in their power to eliminate all the unknowns from the equation. They analyze what their targeted audience wants and needs, and feed it to them. Professional content writers always first do keyword research, before even typing a single word into their CMS. Most experienced content writers spend far more time on research and analysis than on the actual writing. They pick a keyword, type it in search and look for the best results that can currently be found in SERP for that selected keyword. Once they have done that, they take the time to analyze those top results and figure out how to create content that’s at least 10 times better than the one that’s currently dominating the SERP for their keywords. This particular technique is called 10x content. Here’s a great example of 10x content: The guys behind Dibz, a powerful link prospecting tool, wrote a 10,000 word blog post about backlinks, called: “Every Damn Thing You Need to Know About Backlinks”. In that particular article, they have truly covered everything you need to know about backlinks, why they are important, what separates good backlinks from bad ones, and what you need to do in order to generate links for your site that have the power to influence your rankings in search. Basically, an A-Z knowledge base for people searching the Web for that particular topic. Naturally, it took them more time to craft this post than some of the regular ones, but it has paid off. As you can see from the paragraph above — data is the foundation of content marketing. It gives us the luxury to craft well-educated content that speaks volumes to our audience’s pain points, and provides the necessary know-how to help them overcome their issues. #2. Storytelling Stories matter. Regardless of the niche or industry you operate in, if you don’t feed your targeted crowd with good stories, you’ll remain invisible forever. Listing random facts will get you nowhere. If you want to win big in this department, you need to produce persuasive content that helps people understand and connect with your brand on a much deeper level. Aside from sliding in your proposals under the radar and helping your brand distribute memorable messages that add value to your products and services, story-driven content has the power to provoke action as well, and that’s important for every brand or business that’s looking to generate new customers online and stimulate people to recommend their business across the Web. Only professional content writers know which stories work for a particular audience and how to craft them. Apart from making data-driven decisions, developing great and compelling stories should be at the top of your priority list, when it comes to content marketing. Mixing these two elements could significantly improve your chances of getting discovered and remembered by people who have the potential to become your loyal clients/customers/users and brand advocates. That’s why you need to hire a professional content writer. You cannot expect a total noob to build intelligent and engaging stories around your brand and business. #3. SEO Apart from making data-driven decisions, crafting compelling stories and building their topics around relevant keywords, professional content writers know how to optimize their work for search. They know how to create SEO-friendly articles that are both great for engines and users. If you don’t optimize your content for search engines properly, you’re basically missing out on a lot of potential traffic. People will have a hard time discovering your articles, which is never a good thing. That’s why making your content more responsive should be a high priority on your to-do list. Apart from optimizing your existing posts, building your content around the right keywords, adding H1, H2 tags, and writing compelling meta descriptions – professional content writers know the importance of promoting your work and getting the right content in front of the right audience. They can help you produce your articles and create resources that other publications would want to link to from their own content. They can also help you find loads of relevant guest posting opportunities, where you can demonstrate your knowledge and expertise in front of a new audience. Closing Word Thank you for reading this article from top to bottom. I hope it has helped you see the value behind doing business with a content marketing professional. If you have anything to ask or add on this topic, feel free to write your thoughts in the comments sections below, and I’ll get back to you as soon as I can.