The competition rate on any market is incredibly high today. To succeed, you need to make your business stand out, and building an ‘identity’ for it is an essential part of this process. Custom logo designs are what provides your company a ‘face,’ which means there can be no good branding without them.
Your logo design helps you achieve your business goals, so it has to be really good. It pays to invest in an experienced designer when developing this part of your brand as customers will associate this image with your company in the future. Many of your prospective customers will judge your brand as a whole by the quality of the logo, so it has to be perfect.
Here are the
How Custom Logo Designs Help Your Business
To understand why logos are so important for branding you need to know what kind of benefits they bring your business:
#1. Custom logo designs help create brand identity
Giving your business a unique personality is vitally important for marketing today. It does not only set you apart from the competitors but enhances customer loyalty. Clever branding can help you develop a distinctive culture associated with your business.
Your logo is the symbol everyone will associate with your brand. Design it to be memorable and distinctive. This way, you’ll be able to make a strong impression on prospective customers from ‘first glance.’
#2. High-quality logos give your business credibility
Numerous studies say that consumers prefer brand items because they believe these products are superior by default. That is the strength of the brand. When a prospective buyer sees a quality logo design and original package, they think ‘quality and professionalism.’ It alone may prompt them to choose your product.
#3. Logos are memorable
It’s a proven fact that people memorize images better than words. Your customers will remember a creative logo design even if they forget the name of the company. When people associate this image with good service/product, you can be sure they will remember your business every time they see it.
#4. Custom logo designs give you a marketing advantage
Nowadays, you have to use every tool at your disposal to get ahead of the competition, and a strong brand is an extremely powerful tool. A beautiful custom logo that consumers like will give you this little extra advantage you need to have them choose your products.
#5. Custom logos send out a message
Whatever the message you need to deliver to the customer, a talented logo designer will be able to do this by creating an artful representation of your brand. It is the reason why you should always employ experienced professionals as they know how to create an image that conveys the meaning you attach to your brand. Everything matters when it comes to custom logos. Every detail of the design (font, color, icon, layout) plays an essential part in creating the ‘face’ of your brand. Experienced designers can use each of them with most efficiency to deliver a product that will help your business succeed.
Factors to Consider When Choosing Custom Logo Designs
The following tips should help you pick the best kind of logo for your company:
Type
In essence, there are three main types of logos, font-based (name of the company), illustrations (focused on exactly what your business does), and abstract symbols (think Nike’s swoosh). The most effective for small and medium businesses are illustrations as font-based require a strong brand and abstract symbols will take a lot of investment in marketing to become identified with your business.
Color
Color is the first thing that makes an impression on the customer, so it’s imperative to choose it right. Traditionally, neon colors are used to make a strong and even bold impression. Pastel-soft shades work best for the beauty and healthcare industries. Orange and yellow give off the feeling of energy, while blues and earthy colors are soothing. People associate gray, black and navy blue with authority. Note that a flat color is more visually effective than grading and shading.
Simplicity
Do not incorporate too many details in a logo as it takes too much time to understand what it stands for. For example, both Nike and Apple have recognizable and simple logos with a clear shape. If you have a look at the evolution of the Starbucks logo, you will notice that it is getting less detailed as it progresses.
Quality
As an old saying goes, a picture is worth 1000 words. A professional quality logo design increases customer’s trust and loyalty that’s why even if you have a small budget, try to bring your logo to life in high quality. Choose a professional designer who has an understanding of symmetry and knows how your logo will perform in different places.
Brand Consistency
Your logo communicates the brand message and values of your company to the customer. Think about your brand key characteristics and how to incorporate them in your logo. However, remember to keep it simple and clear.
Versatility
When designing a logo do not concentrate only on the logo itself but also think about the places you want to put it. For example, you can place your logo on different textures (glass, t-shirt, plastic), various colors and media platforms. Sometimes your partner or a sponsor will not offer you to choose how your logo will look like depending on a place. Thus, by creating your logo clear and simple, you will have more options for using it.
All in All
Your logo will always be the first thing that people see and remember. Paying attention to the design, brand message, and quality is essential for any business as a well-designed logo can contribute to your company’s success and attract potential customers.
