September 13, 2019 Last updated January 15th, 2020 1,106 Reads share

Top Marketing Tips for B2B Customer Acquisition

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Customer acquisition is the most challenging and the most important facet of the marketing realm. B2B businesses constantly make efforts to acquire new customers, and often fail in doing so. Whether you are running a computer hardware store or dealing with an online grocery store, the ultimate goal will be achieving more customers.

You sell products to the customers who know your existence, and in order to increase your sales, you need to increase your customer base. Now, the question is how you would increase your customer base to ultimately maximize your sales and revenue.

There is no specific answer to the question. You constantly need to implement the most effective and current marketing strategies to increase your exposure so that more and more customers will know about your product. This blog will help you to explore some core B2B marketing strategies to acquire more customers. let’s find out the ways to gain more customers for your business.

Top Marketing Strategies to Maximize Customer Acquisition

1. Update and Review Your SEO

How your site appears in the search ranking is mostly depends on your search engine optimization. SEO helps users to find your site easily on Google, but Google constantly changes its policies to rank your site therefore, it is important to upgrade your SEO strategies as per the Google updates. Good-quality content must be a part of your updated SEO strategy. Quality content helps to increase user engagement. User engagement is crucial to improve sales therefore, you need to be creative to engage users.

Try using interesting images and videos to explain and entertain your users. Your content will likely to get shared on social media and this will be a good move to gain a great customer base. Another SEO strategy to implement is using long term keywords. Long term keywords will help users to search exactly what you are selling. Visitors who are willing to buy something use exact keywords and such keywords will direct the buyer towards your site.

The strategy will not only get more traffic to your site but also maximizes your conversion rate. Also, update your website to support a mobile device. Today, more and more customers shop through mobile because they find it convenient. If you will not optimize your website for mobile, then customers will move to another mobile-friendly site and this will be a loss for your business. Therefore, don’t forget to incorporate mobile-viewing as a part of your SEO strategy.

2. Use Social Media

These days, social media is one of the best weapons for business growth. Try to use social media to create user engagement. Social Media allows you to create your online community, where you can easily monitor user responses through which you can improve your shortcomings.

You can know about your business’s deficiencies through customers’ comments and feedback. Understand your customers’ needs through social media and improve your business practices to satisfy shoppers. It will be a great start for generating more sales plus, will also help you to build brand image.

3. Conduct Webinars

Businesses consider webinars as a powerful tool to establish brand recognition and credibility. Webinars are a great way to target and educate the audience. A study showed that 72% of B2B marketers believe webinars are the most efficient way to generate leads.

Webinars not only help you communicate to a broader audience but also minimizes the marketing cost. Each webinar sessions allows you to connect with as many prospects as you would like to.  Moreover, Webinar also helps you to promote your brand by pitching your products and creating dialogues.

4. Try Influencer Marketing

If you are looking for a way to intensify your brand, then there is no better way than influencer marketing. Influencers are widely accepted worldwide because of their credibility and knowledge in the respected field. Influencers help and explain your brand to a wider audience by using a trustworthy information source.

Influencer marketing is quite effective and according to a study, by 2020, Instagram influencer marketing is anticipated to reach $8 billion. You can also seek help from influencer to grow your brand and customers. Keep in mind that before selecting an influencer, research well to identify the market leader of the respective field.

5. Utilize Marketing Automation

If you are not receiving customers’ email address then you should work on it. When you achieve a source for receiving an email address, then you can utilize marketing automation to get more data related to your lead. As soon, as the data progressed in the purchase cycle with your marketing automation, sales can be made.

Use data to divide your most relevant customers, and send the most relevant emails. Avoid sending repetitive material to your new leads.

6. Use Quora

Quora is another amazing tip to follow. At Quora, customers are already looking for a way to solve their problems. You can explain your products, its specifications, and needs that your product is able to fulfill.

When buyers read your answer, they might get satisfied with your answer and start planning to make a purchase. It will ultimately increase your lead generation.

7. Generate Online Reviews

Product reviews are highly impactful and support the sales process. Whenever a B2B buyer plans to buy something he starts online browsing. In this way, positive reviews of the product/service will generate more leads. However, negative reviews can kill the brand image therefore, B2B businesses should mainly focus on product quality to get positive customer reviews for maximizing their leads.

Keep in mind that don’t go for buying fake reviews it will damage your Google rankings and product image.

Pro Tip: Use NPS to find the relevant target group to ask for reviews.

Wrapping Up

B2B Marketing is a game of useful and on-time strategies. If you want more customers to shift towards your brand, then you have to influence your audience with the right strategies. All the marketing strategies above are proven and effective. Select those that work best for you and see the results for yourself.


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Andrew Russel

Andrew Russel

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