Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restaurant and you’ll understand that activity breeds activity. Here are our engagement picks of the week to emphasize 15 steps to the holy grail of engagement.
The 6 Pillars of Social Commerce Understanding the Basic Psychology of Engagment – Before you begin to set a strategy, you need to first understand the basic psychology behind engagement. Brian Solis
How to get More Likes on Facebook – So you know what drives the mindset and how your customers think – now you need to work on building your fan-base of followers to engage with your content. Spiderworking
Facebook Page Cover Photo – At the same time, give your Facebook page a design makeover and theme your cover image in a social way. Make it personal make it memorable and make it worthy of liking and engaging. Ching Ya
5 Social Media Tips for Finding and Engaging your Target Audience – Research your platforms and find the best ways to find and engage your audience. Social Media Examiner
Tweeting Accountants – How accountants use Twitter. When appealing to a particular target segment, take note of how your peers use each platform. Sage
How to Increase your Likability Enchangement [Infographic] – Engage your fans with likeability enchantment tips . Some depictions here are offline as well as online, as merging the two together will double your engagement (and lead to more online engagement through referrals and recommendations) Guy Kawasaki
How to Market Better with Facebook Timeline – Learn how to market better to assist in driving engagement. I share how to do this with Timeline’s new features. CG Online Marketing
Social Media Practices that Boost Results – Excellent practices with results in mind. Be results driven and use practices that boost your final result. Engagement has a purpose; Conversions. Small Biz Trends
Facebook Offers – Don’t be scared to test the water with Facebook offers and use them to gain attention, which in turn will increase likes and build your engagement levels. Mari Smith
Facebook Sponsored Stories Advertising – Page likes, page shares and check-ins – sponsored stories are more relevant and can drive unbelieble engagement levels as this post details. Matt Lawson via Mashable
Why you Should Re-arrange your Pinterest Boards – Facebook isn’t the only place to work on your engagement levels. Online marketing is all about keeping as many balls in the air at once (that work and are targeted!), so consider the complete set of platforms in your marketing mix including specialist sites like Pinterest. Write on Track
How to Use Memes to Create Social Media Engagement – what they are and how to use them. Everyone is competing online, so be aware of your competition. Memes are fantastic for engagement. Social Media Today
Best Flash Mob Ever Sexy Males Surprise Women for Nivea Video – There is no better way to reach exceptional engagement heights, than by using videos. Videos can be used as a form of buzz marketing and can be created with virality in mind. This video by Nivea caters to a predominantly female audience (Nivea’s market raech shows the female segment is high) and uses a social vibe. Simply Zesty
Using Images for Engagement – Videos can also be used to engage your target from a training perspective. Spiderworking
How to Increase your Press Coverage Using your Blogs – Did you know that engagement through blogging leads to PR fame? Lorna gives us some prime examples of how blogging has led to
PR opportunities, which is all about getting the right people to notice and engage with you. Tweak Your Biz
Measure Social Media Engagement – Measure engagement using monitoring tools and compile these into a report. Regular performance monitoring will indicate if your engagement strategy is positivily affecting your engagement performance. Kristi Hines via WIBIYA
Image: “church interior, rays of light through the window Grail on the altar/Shutterstock“
