What comes to mind if we mention the word Google Search? It certainly symbolizes the search for services, products, and other information we receive from Google. Going back to the waste removal industry, 46% of Google searches are for local businesses. Generally, people use search engines to find local businesses and you need to rank well for the right keywords. By creating and implementing a search engine optimization (SEO) strategy, you will ensure that your company appears in Google search results. To improve your search engine performance follow this SEO guide for waste management companies. What is SEO? SEO is a digital marketing strategy that helps your website rank well in search engine results for relevant keywords. Local SEO is especially important for the waste management industry as waste management services are often local and serve certain areas. Local SEO focuses on ranking for terms with a location such as ‘recycling center near me’ or ‘rubbish removal in London’. The Importance of SEO for Waste Management Companies When people are looking for waste management services, Google is likely to be the first place they turn to. Ranking at the top of search engine results pages (SERPs) is crucial to increasing your online and traffic visibility. So if your business is not one of the key results for the keywords that your potential customers are looking for, it is likely that you will lose those customers to competitors. Here are some of the most important things you need to do to improve your search engine performance as a waste management business. ⦁ Optimize your Google My Business listing When it comes to local SEO, Google My Business (GMB) is one of the most important factors to consider. GMB is Google’s business directory where companies can create free listings that allow you to share essential information about your business. This information can be – phone number, location, services, photos, business and service description and users can also post reviews. The reason why GMB is so important for SEO waste management is that information from GMB often appears near the top of the SERPs for local business-related searches. ⦁ Choose the right keywords and create content One of the most basic parts of an SEO strategy is the keywords. If you choose the right keywords you can create optimized content to rank for these keywords. One of the best ways to come up with keyword ideas is to think about a list of basic search terms in relation to the service you provide. The right keywords to target are what your potential customers are looking for and some of them are likely to have a local element. One of the tools where you can search for real keywords will be Google search itself. You can also use the Google Search Console. In addition to the fact that you will use a certain keyword in the content you should also include it: In your page’s title In your meta description In your headings In your URL Be sure to use keywords where it sounds natural. ⦁ Start earning links Another important SEO ranking factor is the backlinks which are links from other websites to yours. Earning more links from authoritative sites causes Google to view your site as more authoritative as well. A local waste disposal business can create focused local connections. You can create these links on websites, in various local organizations, in other local companies, or through bloggers. ⦁ List your business in other directories List your business in directories from other search engines. In addition to GMB, some of the best places to list your business include: Bing Places for Business Yelp Facebook Angie’s List Better Business Bureau Optimized listings on these pages can improve your search visibility as these pages rank well in search results. The registration process you will follow is similar to what we described for GMB with these websites. ⦁ Manage online reviews Most business listing sites allow customers to write reviews. These reviews will build the trust of prospective customers and this plays a very important role for the business. Reviews also improve Google’s business ranking. Businesses with positive reviews are seen by Google as more likely to meet customer demand. Manage your reviews by responding to both positive and negative ones. Thank customers for positive reviews by commenting on the review. For negative evaluations, accept the review respectfully through public comment and offer to resolve the issue through a private message or phone call. Be sure to check the rules of the various review pages you use, however, to make sure you do not accidentally break any rules regarding encouraging reviews. ⦁ Improve your website usage You want to create a website that people enjoy using in order to stay longer. A positive signal for Google is when people spend a long time on your site. Some points that improve the user experience are: ⦁ Professional website design – The design of the site creates a positive first impression and makes your site nice. ⦁ Easy-to-use navigation – Customers need to find information easily and easily navigate through your site. ⦁ Mobile-friendly – Customize your site to function properly on all devices. ⦁ Fast load times – Use speed optimization techniques for your site.