March 9, 2022 Last updated March 9th, 2022 2,823 Reads share

How to Improve SEO Ranking on Google

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Organic search visibility is one of the key drivers of sales in any industry. The higher your rank on Google, the more users visit your site and buy from it. SEO is crucial for conversions and long-term success, and it is absolutely vital for industries with strict advertising restrictions.

If your company sells cannabis or CBD products, you know how tough it is to promote yourself online. The Mj Seo Agency provides marijuana SEO services tailored to the needs and limitations of this growing segment. Discover seven tips for efficient optimization from seasoned experts. 


1. Focus on relevance and Authority

One of the best ways to promote Delta-8 THC and other cannabis-related products is to produce high-quality content. Compliance with the EAT requirement (expertise, authoritativeness, and trustworthiness) is an important condition for high rankings. 

Google’s mission is to supply every user with relevant and valuable search results. There is no substitute for excellent content. Create a blog section with well-researched articles answering typical questions. Include relevant keywords naturally throughout each text.

High-quality content boosts visibility and traffic. As your website gains credibility and authority in the eyes of users and Google, revenues grow. Polish your writing skills or reach out to industry experts. 

2. Find the Right Keywords

To identify the most valuable keywords, ask your clients about their online experience and use online suggestion tools. Find out what words and phrases customers googled to find your site. Use the Google Ads Keyword Planner Tool, SEMrush, or similar aids to compare keyword insights. 

Put yourself in your readers’ shoes. What words or phrases would you enter into the search engine to find your articles? Begin by identifying the best keywords for each page. 

Do not try to rank highly for multiple keywords on the same page. This is usually challenging. However, you could succeed if these phrases are very similar. For example, your page may rank for “CBD oil benefits” and “is CBD safe”. 

Where to Place Keywords

Think about its location for every keyword phrase. Consider including it entirely or partly in:

  • the page URL;
  • the page title;
  • headings and subheadings;
  • content.

Remember that all keywords must be used naturally. Make sure they do not hinder readability or usability. Avoid keyword stuffing, which is one of the biggest SEO mistakes. 

3. Optimize Content

Repeat the keyword phrase a few times throughout the page. For example, you could include it once or twice in the opening paragraphs and do the same with the closing paragraphs. Include a couple of keywords in the body, too.

Inserting keywords into the heading tags (particularly H1 level) makes them more prominent. To boost authoritativeness, include links to credible sources — both internal and external. 

Focus on natural writing. You won’t achieve high rankings by repeating the same keyword in every heading. What truly matters is readability and usefulness for the reader. Write for people, not algorithms. 

4. Keep Content Fresh 

The most effective content for SEO is evergreen. This term describes text that does not refer to specific events or dates. This guarantees relevance for months or even years. Audit the content regularly and refresh when necessary. Make sure every article on your site is up-to-date. 


5. Take Care of Metadata

Metadata includes the title tag and the meta description. It is inserted between the <head> tags in the HTML coding of every page. The title, which must concisely define the subject, is shown in organic search and at the top of browser windows. 

The meta description is a brief and appealing summary of page contents. Typically, it only contains a couple of sentences. This piece of the metadata must encourage users to visit your site. Browsers use it in page search return. 

6. Make Your Site Link-worthy 

This point is directly linked to the EAT requirement. To build a high-quality backlink profile, you must provide information worth referring to. Google considers links from other sources as a reflection of your website’s credibility. Thus, fill it with authoritative, objective and rich content that brings value to readers. It will benefit your rankings in multiple ways.

Link to other pages within your site and authoritative external sources. Avoid the generic “click here” anchor, as it does not tell search engines anything apart from the embedded URL. Anchors must be descriptive — for example, you could write out the name of the company whose article you are citing. 

Follow the same strategy for your backlinks. Including keywords into anchors will boost your SEO rankings. Descriptive anchors are also more valuable for your readers. 

7. Use alt tags

Like articles, every piece of multimedia content should be optimized for SEO. Every image and video on your site needs an alt tag, or an alternative text description. It will help the search engine find your page and identify its purpose.


Final Word

Use these clever strategies to boost your Google rankings. Remember that SEO is an ongoing process, so keep an eye on your website’s performance. 

Google Analytics will help you. It measures key web indicators, so you know what works and what backfires. This tool is a treasure trove of SEO insights. You can see visitor demographics, analyze landing page traffic, assess mobile interactions, track conversions, and more!

Hillary Walker

Hillary Walker

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