April 28, 2020 Last updated April 28th, 2020 168 Reads share

How to Optimize for Google’s Featured Snippets to Boost Traffic Organically

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Today, every business owner wants to improve the ranking of their website at the top number #1 in Google search engine result pages to get more customer engagement to boost traffic and business sales more effectively. 

There are thousands of businesses across the world adopting the latest trends and best tips for ranking in Google rich snippets. Google rich snippets are one of the most important ways to improve the ranking of your website in SERPs pages significantly.

If you are looking to boost the ranking of your website to increase traffic and high conversions, Google rich snippets can help rank your website at the top #1 position apart from your competitors in the global market. 

Many of you must be thinking of what are the Google rich snippets and how you can optimize your website with Google rich snippets to improve the ranking of your website in Google rich snippets. No worries. We have come up with a comprehensive guide where I will tell you everything you need to know about Google rich snippets.

Let’s get started!

What Are Google Featured Snippets?

Featured snippets are the most selected search results that are displayed on top of Google’s search engine results responding to the user’s queries in a box just below the ads. They are easy to read and understand and provide the most unique answers to your queries in a well-defined way to get more customer engagement to boost organic reach effectively.

Types of Featured Snippets

There are four types of featured snippets mentioned as below:

1. Paragraph snippets

Paragraph snippets are the most popular and most recommended type of snippets mainly displayed just below the ads in a text block form with images answering to queries in a short paragraph. These types of featured snippets mostly answer the questions like how, what, who, when, and why.

2. List snippets

List snippets are displayed in a step by step format answering to questions in the form of bullet listing or numbered listing. List snippets mostly apply to those content that is written step by step guides and recipes.

3. Table Snippets

Table snippets are often displayed for those blog posts that include comparison charts including rates, prices, years, and other numeric data answering the related queries.

These types of content are generally displayed in a table form with the well-structured and great readability. 

4. Video snippets

Video snippets are often displayed when someone searches for something over the internet and a video shown in your search results responding to your queries with a step by step guide. The most common example of video snippets is youtube videos that are displayed at the top of search results when users search for information on Google.

Tips To Optimize For Google’s Featured Snippets

Before optimizing Google’s featured snippets, it is very important to know the best tips and tricks to optimize for Google’s featured snippets to boost traffic to your website more effectively. Focus the compelling words and most targeted keywords to improve the ranking of web pages into the top of the search result pages so it could be easier to get featured. 

If your content is well-structured and written based on the facts and doesn’t contain your personal experience then there are more chances to get featured. It is experienced that content displays higher in search results pages mostly get featured due to content quality and uniqueness. So, understanding the best tips to optimize for Google’s featured snippets can help you improve the ranking of your content in Google featured snippets to boost traffic and high conversions. Let’s explore them!

Improve Overall SEO

SEO-friendly and engaging quality content is the most important way that helps you know how to optimize for Google’s Featured Snippets. It is very important to have high-quality and engaging content with higher ranking for getting featured. 

You need to know the best SEO practices to optimize your content to rank them in Google featured snippets. It’s very important to use the most relevant and targeted keywords when producing content and optimize them with SEO effectively.

Be sure that every piece of content is written in a professional way and is unique, informative, and helpful for you and your targeted audience and customers.

Search for Targeted Keywords

Target keywords are another way to improve the ranking of your content in search engines. 

It is also important to research keywords and so you can use the targeted keywords that are mostly searched by users in search engines effectively.

Targeted keywords are the basic and most important things to put value to your content and display them at the top of search engine results to get featured. Whether it is about listing snippets, video snippets, table snippets or paragraph snippets.

Targeted keywords help you understand the featured snippets and optimize your website for Google featured snippets. You will get an idea of what types of targeted keywords are being ranked at the top of search engines and then you can also use them to boost organic reach and ranking in Google featured snippets even more effectively. 

With proper research and work on targeted keywords, you can significantly improve the ranking of your content in search engines and know how to optimize for Google featured snippets like never before.

Modify Existing Content

It is a great idea to modify and optimize your existing content in place of writing new content and optimizing them. It is a cost-effective solution that would require a few seconds to edit and optimize old content to boost them in search engines effectively to get featured. 

Optimizing old content can help you grow your website organically and let you determine how to optimize for Google rich snippets to get more customer engagement to increase traffic and boost conversion rates to your website. 

We suggest you use targeted keywords mainly on the first paragraph of content so they could be easy to get featured to boost the ranking of your content more effectively. The more you edit the content the more effective they will be rank to rank in Google featured snippets.

Optimize Content for Voice Search

It is experienced that more than 60% of people are likely to search for information or related videos using voice searches instead of typing words in a container over the internet. Google Assistance is the most popular and widely used example of voice searches. There are also many other voice searches like Cortana, Siri, Amazon Alexa voice search, etc. 

Now you will be thinking about how to optimize the content for voice searches. Well, you need to find and understand what types of queries are often asked when searching for the information using voice searches over the internet so you can optimize the content according to these searches often searched on mobile devices.

Be sure that your website is fully optimized with mobile-version or else it will be a waste of your time and effort. If you are new and don’t know how to optimize your eCommerce website with the mobile version, you can hire Certified web developers to get your work accomplished in the most professional way. 

You can optimize the content for voice searches by knowing about the best SEO practices to create an effective content marketing strategy to improve the ranking in search results to get featured.

Optimal Word Count

It is another most important factor to get featured your content by keeping your section clear to the point and concise so it could be easier to display in Google’s featured snippets even more effectively.

Instead of writing everything all together, we suggest you write in a well-structured way so that Google can easily rank your content in search engine results to get featured quickly.

It is experienced that the most usual length of content generally gets featured as compared to longer length content. The normal length of content should be between 40 to 50 words and it should not be more than 55 words in order to get featured. So, keep these things in mind when creating content so that you can write your content in the most appealing way to get featured. 

Use of Headers

It is another important way to improve the ranking of your content in Google’s featured snippets. Be sure to separate each section in the paragraph while writing content to rank them in featured snippets. 

We suggest you use headers like h1, h2, h3, and h4 to make each section clear and separate by organizing the subheadings by size.

It is very important to write content in a well-structured and chronological way to get featured easily and effectively. Organizing content in a well-written format can help increase the ranking in Google’s featured snippets to boost traffic organically.

Develop New Content Strategically

It is experienced that Google helps you improve the ranking of those content that is fresh, easy to read, responds to user queries, and fully optimized with search engine optimization. It is very important to know the latest content strategy and trends in order to create an effective content marketing strategy more effectively. 

We advise you to write informative and quality content that users find valuable and draw more customer engagement to your website. Keeping all content marketing strategies in mind, you can create the most engaging and SEO-friendly quality content easier to get featured. 

You can find various content marketing strategies online to boost the ranking of your content in SERPs even more effectively.

Manage Queries Properly

Creating featured snippets content simply doesn’t fulfill all your business needs alone, you need to create valuable content that is responding to customers’ queries effectively. You can find various practices online to organize your content to get featured snippets effectively. 

We suggest you use compelling words and write them in such a way that customers feel like they are talking with them directly. Organize your content in proper format and make it easy to read and hassle-free and keep asking questions in between to make the customer feel personalized with great user experience.

Write Factual Content

Google likes factual content and ranks them easily in search engines to get featured. A content that is concerned with the facts instead of giving personal understanding or theories and is well-organized and clearly explains the series of activities in a historical way without any factual errors. 

Writing content based on true facts or events that are not influenced by your own personal experience or opinions is considered more effective and engaging to put a good impression on your customers’ eyes to boost the ranking in Google featured snippets.

You can find various tips and tricks that can help how to write factual content that is truly based on actual events or matters of concern to rank them in search engine results that are easier to get featured.

Answer Related Queries

Answering related queries or matters of concern can be another most important way to rank your content in search engines to get featured effectively. Writing content in a well-structured way that is responding to customers queries and makes them feel like they are speaking to you directly and gives a personalized experience. 

It’s a great way to rank your content in Google featured snippets by answering rated queries or questioning yourself like how to respond to customers’ queries, what are Google featured snippets and how to optimize for Google featured snippets to boost traffic on your website and so on. It increases the chances of getting featured for related queries easily and effectively to boost page reach organically.

Use of High-Quality Images

Using high-quality images with unique and quality content can be more effective and engaging to draw more customers’ attention to your website or blog posts and improve the chances of getting featured even more effectively. It is experienced that more than 70 % of people are likely to spend more time reading content that is fully optimized with eye-catching images. 

Google ranks those content that customers love to read them and are likely to spend more time. By using impressive and attractive images, you can optimize your content for images searches nicely to get more customer engagement.

Final Thoughts

Featured snippets are one of the most popular ways to increase traffic and boost conversions to your website. You can significantly rank your content in Google’s featured snippets by following the above tips and tricks to optimize for featured snippets effectively. 

Though it is not easy to get featured in search engines, you need to optimize the content for Google’s featured snippets with proper SEO guides and best practices to improve the ranking in Google’s featured snippets to grow your business organically.

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Ramesh Chandra Maurya

Ramesh Chandra Maurya

Ramesh Chandra Maurya holds the position of professional Content Writer and digital marketing head at MageSpark with 3+ years of experience. He has expertise in writing content on various eCommerce topics and Marketing news.

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